Products and services specifically prevent online deliveries from being stolen
Trend - In response to the increased popularity of online shopping and the package thefts that exist as a result, companies are rolling out innovative services and products that protect online shoppers from having their goods stolen.
Insight - Online shoppers have generally become more comfortable with the security risks of shopping online as the practice has become more mainstream, but there are new and unexpected ways in which this trust is being undermined. Despite frequently making the compromise of convenience for occasional breaches in security, there still exists a consumer desire for new products and services to offer a stronger feeling of certainty when it comes to shopping online.
Insight - Online shoppers have generally become more comfortable with the security risks of shopping online as the practice has become more mainstream, but there are new and unexpected ways in which this trust is being undermined. Despite frequently making the compromise of convenience for occasional breaches in security, there still exists a consumer desire for new products and services to offer a stronger feeling of certainty when it comes to shopping online.
Workshop Question - What are some unaddressed concerns in your industry? How could your brand tackle these in a creative way?
Trend Themes
1. Anti-theft Package Delivery Systems - The rise in online shopping has resulted in the need for innovative solutions to package theft such as connected parcel protection lockers, package delivery protection devices, and protective parcel porch containers.
2. Smart Home Security - The need for better home security has led to increased interest in smart home security systems that offer features such as motion-activated cameras, tamper alarms, and smartphone alerts.
3. DIY Home Security Solutions - The popularity of DIY solutions has resulted in the development of easily installed solutions such as the Apera KEEPER, a DIY automatic recipient machine (ARM) that will attach onto the storage box or cabinet at your front door or on your porch.
Industry Implications
1. Home Security Technology - The rise of package theft has driven innovation in home security technology, offering growth opportunities for companies in areas such as smart locks, motion-activated cameras, and tamper alarms.
2. E-commerce Logistics and Delivery - The need for secure package delivery solutions presents opportunities for logistics companies to offer innovative services and products such as connected parcel protection lockers and protective parcel porch containers.
3. Consumer Goods and Retail - Consumer demand for better package delivery protection offers opportunities for retailers to offer new products that enhance the online shopping experience, such as the Porch Clam anti-theft device.
