Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spritzed
Cider
Cider's take inspiration from classic wine spritzers as a low-ABV alternative.
2.7
Trend score
Trend
What is the Spritzed Cider trend?
Spritzed Cider: Pulling inspiration from wine spritzers, craft cider brands are now releasing cider-spritzer hybrids for their ability to tap into the low/no-alcohol category. This serves as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages.
Insight
The consumer insight behind the Spritzed Cider trend
An increasing amount of consumers, especially young adults, are reducing or eliminating their alcohol intake in order to better align with their personal growth and health goals. That said, there's still a strong desire to partake in the social aspect of drinking, creating space for products, experiences, and services that allow consumers to maintain their wellness goals without compromising socially.
Trend themes
Themes within the Spritzed Cider trend
Three behaviours holding the trend together01
Low-ABV Cider Spritzers
Craft cider brands are releasing cider-spritzer hybrids tapping into the low/no-alcohol category as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages.
02
Rosé Cider
Cider brands are releasing rosé varieties of cider as a low-ABV alternative to wine and champagne, which appeals to younger consumers looking for sweet taste and high-end profile.
03
Zesty Low-ABV Spritzers
Brands are reinventing popular Italian aperitifs with their own unique combinations such as sparkling water, cider, and botanical ingredients, offering light and effervescent beverages with half of the alcohol by volume.
Industry implications
What the Spritzed Cider trend means for industry
Where the trend changes the playbookFor
Craft Cider Industry
Craft cider brands can explore cider-spritzer hybrids and rosé varieties of cider as a way to tap into the growing consumer desire for fun, refreshing low-ABV beverages.
For
Wine and Champagne Industry
Wine and champagne brands can target younger consumers who are looking for a low-ABV, sweet, and high-end profile products by leveraging rosé varieties of cider.
For
Beverage Industry
Beverage brands can explore low-ABV alternatives to popular cocktails as an innovative way to cater to the growing consumer demand for fun, refreshing, and healthier drink options.
Workshop question
What expired trend could be combined with your offering to create something new and exciting?
Trend signals
Trend signals for Spritzed Cider
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%.
Popularity45%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Spritzed Cider trend
4 featured examples from Aug 17, 2018 to Jun 5, 2019CategoryLifestyle
Refreshing Rosé Spritzers
Angry Orchard Spritz Rosé Hard Cider is Light, Bubbly & Sweet
Disruptive innovation opportunity to introduce cider products made from rare red-flesh apples, providing a fresh twist to the cider market.
CategoryLifestyle
Zesty Low-ABV Spritzers
Mezzo Spritz is a Low-Alcohol Cider and Sparkling Water Drink
Opportunity for breweries and distilleries to expand their product offerings with low-alcohol spritzers.
CategoryLifestyle
Crisp Wine-Inspired Ciders
The New Thatchers Rosé Cider is Made with Sweet Dessert Apples
The alcoholic beverages industry can explore the trend of lower ABV ciders and wine-inspired ciders to capture the attention of a wider consumer base.
CategoryLifestyle
Low-Alcohol Light Ciders
Wild Blossom Cider is an Elegant Alternative to Wine and Champagne
The beverage industry can capitalize on the rising demand for low-alcohol options and innovative flavors.
