Cider's take inspiration from classic wine spritzers as a low-ABV alternative
Trend - Pulling inspiration from wine spritzers, craft cider brands are now releasing cider-spritzer hybrids for their ability to tap into the low/no-alcohol category. This serves as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages.
Insight - An increasing amount of consumers, especially young adults, are reducing or eliminating their alcohol intake in order to better align with their personal growth and health goals. That said, there's still a strong desire to partake in the social aspect of drinking, creating space for products, experiences, and services that allow consumers to maintain their wellness goals without compromising socially.
Insight - An increasing amount of consumers, especially young adults, are reducing or eliminating their alcohol intake in order to better align with their personal growth and health goals. That said, there's still a strong desire to partake in the social aspect of drinking, creating space for products, experiences, and services that allow consumers to maintain their wellness goals without compromising socially.
Workshop Question - What expired trend could be combined with your offering to create something new and exciting?
Trend Themes
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Low-abv Cider Spritzers — Craft cider brands are releasing cider-spritzer hybrids tapping into the low/no-alcohol category as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages.
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Rosé Cider — Cider brands are releasing rosé varieties of cider as a low-ABV alternative to wine and champagne, which appeals to younger consumers looking for sweet taste and high-end profile.
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Zesty Low-abv Spritzers — Brands are reinventing popular Italian aperitifs with their own unique combinations such as sparkling water, cider, and botanical ingredients, offering light and effervescent beverages with half of the alcohol by volume.
Industry Implications
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Craft Cider Industry — Craft cider brands can explore cider-spritzer hybrids and rosé varieties of cider as a way to tap into the growing consumer desire for fun, refreshing low-ABV beverages.
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Wine and Champagne Industry — Wine and champagne brands can target younger consumers who are looking for a low-ABV, sweet, and high-end profile products by leveraging rosé varieties of cider.
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Beverage Industry — Beverage brands can explore low-ABV alternatives to popular cocktails as an innovative way to cater to the growing consumer demand for fun, refreshing, and healthier drink options.
