'Balans Aqua Spritz' Taps into the Demand for Alcoholic Sparkling Seltzers
Laura McQuarrie — January 9, 2019 — Lifestyle
References: balansdrinks & fabnews.live
Balans Aqua Spritz is a new concept from Swedish fruit cider brand Kopparberg, which has been created to meet the demand for alcoholic sparkling seltzers.
The alcohol-infused sparkling water is available in a canned format and comes presented as "the lower calorie, lower sugar alternative to vodka lime and soda." The refreshing beverages boast 4% ABV, a light sparkling texture and the natural fruit flavors of either Mandarin or Lime.
These drinks specifically cater to consumers who are interested in investing in their fitness and well-being but still want to partake in drinking rituals in a healthy way. True to its name, Balans appeals to consumers who are seeking balance in their lives without feeling restricted.
The alcohol-infused sparkling water is available in a canned format and comes presented as "the lower calorie, lower sugar alternative to vodka lime and soda." The refreshing beverages boast 4% ABV, a light sparkling texture and the natural fruit flavors of either Mandarin or Lime.
These drinks specifically cater to consumers who are interested in investing in their fitness and well-being but still want to partake in drinking rituals in a healthy way. True to its name, Balans appeals to consumers who are seeking balance in their lives without feeling restricted.
Trend Themes
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Alcoholic Sparkling Seltzers — Opportunity for creating innovative alcoholic beverages that offer a healthier and lower calorie alternative to traditional drinks.
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Low Calorie, Low Sugar Beverages — Market potential for developing beverages that cater to health-conscious consumers by providing refreshing and flavorful options with reduced calories and sugar content.
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Balance and Well-being — Growing demand for products that allow consumers to maintain a balanced lifestyle by offering healthier alternatives without sacrificing enjoyment.
Industry Implications
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Alcoholic Beverage Industry — Potential for disrupting the alcoholic beverage industry by introducing new low-calorie and low-sugar options that appeal to health-conscious consumers.
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Functional Beverage Industry — Opportunity for innovation within the functional beverage market by developing refreshing and hydrating drinks with natural fruit flavors and reduced calories.
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Fitness and Wellness Industry — Potential for disruptive innovation by creating products that align with the growing interest in fitness and well-being, providing options for maintaining a balanced lifestyle while still enjoying indulgences like alcoholic beverages.
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