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'Balans Aqua Spritz' Taps into the Demand for Alcoholic Sparkling Seltzers

 - Jan 9, 2019
References: balansdrinks &
Balans Aqua Spritz is a new concept from Swedish fruit cider brand Kopparberg, which has been created to meet the demand for alcoholic sparkling seltzers.

The alcohol-infused sparkling water is available in a canned format and comes presented as "the lower calorie, lower sugar alternative to vodka lime and soda." The refreshing beverages boast 4% ABV, a light sparkling texture and the natural fruit flavors of either Mandarin or Lime.

These drinks specifically cater to consumers who are interested in investing in their fitness and well-being but still want to partake in drinking rituals in a healthy way. True to its name, Balans appeals to consumers who are seeking balance in their lives without feeling restricted.