Balans Aqua Spritz is a new concept from Swedish fruit cider brand Kopparberg, which has been created to meet the demand for alcoholic sparkling seltzers.
The alcohol-infused sparkling water is available in a canned format and comes presented as "the lower calorie, lower sugar alternative to vodka lime and soda." The refreshing beverages boast 4% ABV, a light sparkling texture and the natural fruit flavors of either Mandarin or Lime.
These drinks specifically cater to consumers who are interested in investing in their fitness and well-being but still want to partake in drinking rituals in a healthy way. True to its name, Balans appeals to consumers who are seeking balance in their lives without feeling restricted.