People Power was recently launched as ACLU's "grassroots army" and this new initiative quickly inspired the creation of the People Power Beer.
The idea for this new beer stemmed from Threes Brewing in Brooklyn, but it will be produced by a community of brewers across the United States. 29 breweries from coast to coast have joined the project, which will ultimately put a portion of the proceeds towards the ALCU and its work. The breweries are planning to launch their beers on Independence Day and will make them available to consumers until Election Day in November, which will coincide with ALCU's Let People Vote People Power campaign.
As for the beer itself, Threes Brewing created a Pilsner, although each participating brewery will have creative freedom in terms of flavor and style.