Hella Cocktail Co. is introducing a new line of Bitters & Soda products that are conveniently sold in packs of four. The line of canned beverages includes a reduced sugar Spritz option, as well as a zero-sugar Dry choice. These refreshing beverages combine the mixer brand's aromatic bitters with a tincture featuring gentian, a herb that's commonly used to quell digestive issues.
This new line of low-calorie beverages from Hella Cocktail Co. has the potential to satisfy consumers who are looking for a better alternative to sugary soda or alcoholic cocktails. At the same time, the beverages are uniquely positioned and can potentially even appeal to those who are seeking out inventive new products to support digestive health and harmony.