Category
Business
Assisted Conversion
Trend cluster
Category
Frivolous
Recognition
Facial recognition technologies enhance retail and viewing experiences.
4.8
Trend score
Trend
What is the Frivolous Recognition trend?
Frivolous Recognition: As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Insight
The consumer insight behind the Frivolous Recognition trend
Technology has largely revamped the way consumers think about entertainment and as a result, many look for immersive and elevated experiences that will supersede their expectations. As individual preferences guide attention, personalization is favored as it presents a hyper-targeted offering that builds on what the consumer likes. A truly customized products instills a unique sense that speaks to the individual’s desire of being special both in taste and in appearance.
Trend themes
Themes within the Frivolous Recognition trend
Three behaviours holding the trend together01
Facial Recognition Technology
As a new mode of usage, facial recognition technology is being adopted in a range of services and experiences across different industries to facilitate customizable and enhanced consumer engagement.
02
Artificial Intelligence (AI)
AI is transforming various industries with the power to personalize experiences and process large amounts of information, allowing for efficiency, convenience and enhancing customer satisfaction.
03
Unmanned Pop-Up Stores
Unmanned pop-up stores are being brought to life with video-assisted self-serve kiosks, AI digital assistance and facial recognition technology, providing a convenient, efficient and personalized retail experience.
Industry implications
What the Frivolous Recognition trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry is exploring the incorporation of facial recognition technology and artificial intelligence in hotels, resorts, amusement parks, and other venues to offer hyper-targeted, personalized experiences to guests.
For
Retail
Retailers are utilizing facial recognition and AI technology to offer customized recommendations and experiences, as well as to improve the security of their stores.
For
Art and Design
Facial recognition and AI technology are being incorporated into art installations and exhibits to enhance interactive experiences and explore the relationships between humans and technology.
Workshop question
How could your brand use facial recognition tech in its retail experience?
Trend signals
Trend signals for Frivolous Recognition
Trend score 4.8 out of 10, from popularity 87%, activity 48%, freshness 8%.
Popularity87%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Frivolous Recognition trend
5 featured examples from Mar 15 to Aug 7, 2019CategoryArt & Design
Reflection-Based AI Installations
Ultravioletto Curates a Mirror-Dependent Installation in Spoleto
AI installations like this could revolutionize the way we experience art and entertainment by creating unique and interactive experiences.
CategoryLifestyle
Pet-Powered Online Shops
Pet-Commerce Gives Pets Buying Power with AI & Facial Recognition
E-commerce platforms can explore integrating AI and facial recognition technology to personalize and automate the shopping experience for pets and their owners.
CategoryTech
Unstaffed Phone Pop-Up Shops
UNBOXED by Singtel is an All-Hours Pop-Up Store in Singapore
Unstaffed pop-up stores have the potential to disrupt the retail industry by offering cost-effective and scalable retail experiences.
CategoryWorld
Next-Gen Tech Hotels
Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants
The hospitality industry can gain a competitive edge by adopting biometric entry and AI-powered services for guests.
CategoryTech
Facial Recognition Bar Orders
DataSparQ Has Created an AI Queue for Bars to Organize Drink Orders
Hospitality industry can leverage facial recognition technology to streamline drink ordering process and enhance customer satisfaction.
