The Marriott Irvine Spectrum is an innovative new space from Marriott International that explores many next-generation concepts from the brand.
In the hotel space, Marriott is testing a Bluetooth-activated key card with its rewards members, so that staff members are able to greet the guests by name. This system ultimately also has the potential to be used to provide other pertinent information on guests during their stay, such as if they are celebrating a special occasion, or if they have special dietary needs.
The Marriott Irvine Spectrum also boasts a farm-to-table restaurant with communal seating, a rooftop bar that permits app-powered mobile ordering and even a virtual reality experience that helps guests experience and provide feedback for new hotel concepts.
Next-Gen Hotel Concepts
More Stats +/-
Hotel Chain Concept Vehicles
Hip Community-Centric Hotels
Hip Nature-Themed Hotels
Essential Travel Communication Apps
Inclusive Hotel Hiring Practices
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.