Alibaba is introducing the 290-room Flyzoo Future Hotel in China to provide an experience that's more in line with the current digital technologies in place today. This hotel is bound to set a precedent for the hospitality industry with a range of services powered by artificial intelligence and facial recognition technology.
In place of keys and keycards—which are easily lost—guests are able to access their suites just a biometric entry system that matches a person's likeness to the image taken at check-in. In their individual suites, guests will find a Tmall Genie smart speaker, which functions as a smart assistant for controlling various parts of one's experience.
The Flyzoo Future Hotel was built with Alibaba’s online travel platform, Fliggy, alongside others from the Alibaba Group like Alibaba A.I. Labs and Alibaba Cloud.
What's Driving This Trend
- Biometric Entry in Hotels
- Hotels are adopting biometric technology for entry systems, offering a more secure and convenient experience for guests.
- AI-powered Hospitality Services
- Hotels are incorporating artificial intelligence to improve guest experiences with virtual assistants and personalized services.
- Online Travel Platforms for Hotel Services
- Online travel platforms are partnering with hotels to offer seamless and integrated experiences for travelers.
Who This Affects Most
- Hospitality
- The hospitality industry can gain a competitive edge by adopting biometric entry and AI-powered services for guests.
- Technology
- The use of biometric technology and artificial intelligence in hospitality offers innovation opportunities for technology companies.
- Online Travel Services
- The integration of hotel services within online travel platforms presents disruptive opportunities for travel businesses and startups.
