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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Substitute Cosmetic

Makeup products act as substitutes for day-time skincare

Implications - With makeup increasingly coming with beneficial ingredients that offer everything from hydration to sun-protection, brands within the cosmetic space now are prioritizing makeup products that function as actual substitutes for morning skincare routines. As some consumers feel that the product and process-heavy self-care routines that are increasingly promoted in the cosmetic space are too intimidating– these emerging products instead prioritize both convenience and function by merging skincare and makeup application.
Workshop Question — How could your brand combine functions into one product to prioritize convenience for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
49,317 Total Clicks
Date Range:
Apr 18 — Aug 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Sunscreen Highlighter Sticks
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
Supergoop is responsible for producing a range of innovative sun care products and one of its newest products, the Glow Stick Sunscreen, takes advantage of the convenient, popular solid stick format.... MORE
Skincare-Like Hydrating Foundations
Skincare-Like Hydrating Foundations
Flesh Beauty's Pure Flesh Liquid Foundation is Moisturizing
Inspired by the popularity of skincare, a wide range of cosmetic products are offering more and more nourishing benefits, including Flesh Beauty’s newly launched hydrating foundation. Even... MORE
Hydrating Serum-Like Foundations
Hydrating Serum-Like Foundations
The New Sublime Perfection Foundation Boasts a Serum-Like Texture
Pat McGrath is finally entering the complexion arena with its new Sublime Perfection Foundation. According to McGrath herself, the new foundation has been tested out on the runway and at red carpet... MORE
Seamless Foundation Sticks
Seamless Foundation Sticks
The Flex Foundation Stick is Made with Elastic Marshmallow Root
Those who love Milk Makeup’s innovative Flex Concealer can enjoy an expanded cosmetic range that now includes the Flex Foundation Stick. The mess-free, medium-coverage natural finish... MORE
Skin-Nourishing Makeup Hybrids
Skin-Nourishing Makeup Hybrids
Tarte's Luxurious Babassu Foundcealer Combines Different Benefits
Tarte recently launched the luxurious Babassu Foundcealer Skincare Foundation—a new product that acts as both a foundation and a skincare product. The hybrid product comes in 30 shades,... MORE
Soft-Blur Hydrating Makeup
Soft-Blur Hydrating Makeup
Chanel's Les Beiges Eau De Teint is Composed of 75% Water
Previously, consumers have had to rely on skincare for all of their hydration needs but a new wave of hydrating makeup products is now introducing everything from hydrating primers and mascaras to... MORE

Related Trend Reports & Custom Market Research

Related Examples

Full-Body Foundation Cosmetics
Full-Body Foundation Cosmetics
KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
Clear Highlighter Balms
Clear Highlighter Balms
Beautyblender's Glass Glow Shinelighter Boosts Radiance Without Sparkle
AI-Powered Glucose-Tracking Features
AI-Powered Glucose-Tracking Features
One Drop Introduces Additional Glucose Predictions on App
Age-Defying Gel Moisturizers
Age-Defying Gel Moisturizers
Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting
Affordable Luxury Skincare Kits
Affordable Luxury Skincare Kits
SEPHORA Launches a Comprehensive Three-Step Essentials Kit
Ultra-Lightweight Gel Moisturizers
Ultra-Lightweight Gel Moisturizers
Tata Harper's Hyaluronic Gel Moisturizer is Made for Oily Skin
Pared-Back Indian Skincare
Pared-Back Indian Skincare
Organic Riot Focuses on Just Four Simple Skincare Essentials
Diversity-Celebrating Foundations
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
Extra-Large Foundation Cosmetics
Extra-Large Foundation Cosmetics
Ciaté London’s Extraordinary Foundation Comes in a 50ml Tube
Anti-Pollution Beauty Powders
Anti-Pollution Beauty Powders
The PhotoReady Candid Setting Powder Shields Skin from Pollutants
Inclusively Formulated Foundations
Inclusively Formulated Foundations
UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins"
play_circle_filled Hydrating Foundation Sticks
Hydrating Foundation Sticks
bareMinerals' Solid Foundation Stick is Made with 30% Mineral Water
Expansive Concealer-Foundations
Expansive Concealer-Foundations
Pür's Love Your Selfie Comes in a 100-Shade Foundation Range
Silky Mineral Moisturizers
Silky Mineral Moisturizers
DTB's Mineral Moisturizer Offers Fresh, Radiant & Lightweight Coverage
On-the-Go Luxurious Makeup Pop-Ups
On-the-Go Luxurious Makeup Pop-Ups
Givenchy Engages Travellers Through an Immersive Activation
Ultra-Hydrating Lip Treatments
Ultra-Hydrating Lip Treatments
This Neutrogena Lip Balm Hydrates for 24 Hours with Hyaluronic Acid
Skincare-Like Foundations
Skincare-Like Foundations
'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm
Ultra-Hydrating Mascaras
Ultra-Hydrating Mascaras
The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched
play_circle_filled Hydrating Gel Primers
Hydrating Gel Primers
Milk Makeup's Hydro Grip Primer Contains Hemp-Derived Cannabis Seed Extract
Transformational Liquid Foundations
Transformational Liquid Foundations
This Hourglass Foundation Provides Lightweight Full Coverage
Soft Blur Lipsticks
Soft Blur Lipsticks
ColourPop's Blur Lux Lipstick Delivers Bold Color and a Nourishing Formula
Sun-Kissed Designer Makeup Collections
Sun-Kissed Designer Makeup Collections
Pierres de Lumière de CHANEL Adds a Touch of Color
Hydrating Setting Powders
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
Makeup Remover Sticks
Makeup Remover Sticks
Wet n Wild's Photo Focus Makeup Remover Stick is a Balm-to-Oil-to-Cream
Zero Waste Makeup Counters
Zero Waste Makeup Counters
Lush Cosmetics' 'Naked Makeup Counter' Showcases Package-Free Products
Vegan Highlighting Sticks
Vegan Highlighting Sticks
LUSH's Glow Stick Highlighter is Available in the U.K
Complementary Concealer Pens
Complementary Concealer Pens
Flesh Beauty's 'Hide the Evidence' Has a Dual-Sided Brush Design
Beauty Sheet Booklets
Beauty Sheet Booklets
Flesh Beauty's 'Flipbook' Combines Sheets of Blush, Highlighter & Bronzer
Glowing Revived Cosmetic Collections
Glowing Revived Cosmetic Collections
MAC's Supreme Beam Collection Makes a Bold Statement
Pearlescent Liquid Sunscreens
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
Expansive Cosmetic Foundations
Expansive Cosmetic Foundations
ColourPop's No Filter Foundation is Launching in 42 Diverse Shades
Expansive Flesh-Colored Cosmetics
Expansive Flesh-Colored Cosmetics
Revlon 'Flesh' is an Inclusive, Prestige Makeup Line
Inclusive Drugstore Cosmetics
Inclusive Drugstore Cosmetics
CoverGirl TruBlend Matte Made Foundation Has Expansive Shades
Diversity-Promoting Cosmetics
Diversity-Promoting Cosmetics
The Cake Mix Demi-Matte Foundations are Organized Dark to Light
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
play_circle_filled The Benefits of Adaptive Clothing
The Benefits of Adaptive Clothing
Mindy Scheier's Talk on Adaptive Clothing Considers Disabilities
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Protective Setting Powders
Protective Setting Powders
Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
Protective Invisible Sunscreens
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Age-Reversing Hand Lotions
Age-Reversing Hand Lotions
Supergoop's Forever Young Hand Cream is Infused with Sunscreen
Meadowfoam Sunscreen Oils
Meadowfoam Sunscreen Oils
Supergoop's Sun Care Serum is Infused With Nourishing Essential Oils
Blurring Millennial Makeup
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
Chamomile-Infused Skin Concealers
Chamomile-Infused Skin Concealers
Milk Makeup's Flex Concealer Offers Full Coverage
Solid Toner Sticks
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
play_circle_filled Lightweight Foam Sunscreens
Lightweight Foam Sunscreens
Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection
Couture Cafe Popups
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
Facial Exfoliant Sticks
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator