Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adapted
Lassi
North American brands take inspiration from the Asian beverage lassi.
3.2
Trend score
Trend
What is the Adapted Lassi trend?
Adapted Lassi: A traditional beverage in Pakistan, India and Bangladesh, lassi is being adapted by North American brands in packaged or new formats. This shift comes as dairy brands look to cuisines in regions outside of their own regions in order to better cater to changing demographics and consumer preferences.
Insight
The consumer insight behind the Adapted Lassi trend
Foodie-minded consumers are establishing an expectation for access as it pertains to global flavors. The continued diversification of North America has made it so that global cuisines are increasingly in-demand in the region. Consumers expect access to convenient consumption formats and are simultaneously developing an appetite for experimentation in their diet.
Trend themes
Themes within the Adapted Lassi trend
Three behaviours holding the trend together01
Global Flavors
Food and beverage brands should adapt traditional heritage dishes into new serving formats to cater to increasingly diverse, foodie-minded consumers.
02
Plant-Based Alternatives
Brands should consider introducing fully vegan alternatives to traditional dairy-based foods, such as lassi, which taps into current trends, particularly those related to environmental sustainability and health.
03
Convenient Formats
Due to changing consumer lifestyles, brands should explore new serving formats for traditional drinks and dishes, such as lassi, including ready-to-drink, frozen, and canned options.
Industry implications
What the Adapted Lassi trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry should be aware of the need to cater to increasingly diverse, foodie-minded consumers, and offer global flavors adaptations in new and convenient formats.
For
Dairy
The dairy industry should be looking to alternative products such as plant-based yogurt, which can tap into current market trends and offer a solution for environmentally-conscious consumers.
For
Probiotics and Gut Health
The supplements and nutraceuticals industries can leverage the increasing awareness of probiotics and gut health and introduce new plant-based, vegan-compatible, or non-dairy probiotic products, such as lassi beverages.
Workshop question
How could your brand take inspiration from regions outside of its own?
Trend signals
Trend signals for Adapted Lassi
Trend score 3.2 out of 10, from popularity 43%, activity 43%, freshness 10%.
Popularity43%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adapted Lassi trend
4 featured examples from Feb 8, 2017 to Mar 1, 2021CategoryLifestyle
Cashew-Based Lassi Beverages
Plant Veda Puts a Probiotic, Plant-Based Twist on Traditional Drinks
Food and beverage companies can explore the growing market of plant-based and probiotic drinks to cater to the increasing demand for healthier alternatives.
CategoryLifestyle
Frozen Lassi Desserts
Monsieur Singh Reimagines Fruit Lassi Drinks in a Frozen Format
As frozen lassi drinks continue to grow in popularity, the frozen desserts industry can capitalize on the trend by expanding their product offerings to include more ethnic-inspire…
CategoryLifestyle
Ready-to-Drink Lassi Beverages
The Quik Shake Mango Lassi in a Can Supports Gut Health
The beverage industry can capitalize on the growing trend of ready-to-drink lassi beverages by innovating new flavors and packaging options.
CategoryLifestyle
Lassi-Flavored Gin Spirits
Crazy Gin Fuses a Traditional Yogurt-Based Drink with British Gin
Craft distilleries can explore innovative flavor combinations, such as lassi-flavored gin, to stand out in the competitive spirits market.
