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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Adapted Lassi

North American brands take inspiration from the Asian beverage lassi

Implications - A traditional beverage in Pakistan, India and Bangladesh, lassi is being adapted by North American brands in packaged or new formats. This shift comes as brands look to cuisines outside of their own regions in order to better cater to changing demographics, and "foodie" consumers who are beginning to understand global flavors.
Workshop Question — How could your brand take inspiration from regions outside of its own?
6.5
Score
Popularity
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Megatrends
4 Featured, 24 Examples:
16,293 Total Clicks
Date Range:
Feb 17 — Aug 19
Trending:
This Month and Average
Consumer Insight Topics:

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