The True English Hopped Gin is a hoppy gin spirit from Hayman’s and the first special edition addition to its Bartender Release series. True to the name of the series, this unique new gin spirit was co-created with Jordan Sweeney of The Wigmore Tavern at the Langham Hotel, who was named the winner of Hayman’s True Taste Competition in 2018. As part of the prize for this competition, Sweeney won a five-day distilling apprenticeship under master distiller Christopher Hayman and distiller Sam Pembridge.
True English Hopped Gin was created with the brand's signature blend of ten botanicals, plus creative additions from Sweeney like fresh grapefruit, heritage English Fuggle and Goldings hops. The resulting product is described as being well-balanced with citrus and grassy notes.
Why This Trend Is Growing
- Craft Gin Spirits
- Craft gin spirits are gaining popularity as consumers seek unique and artisanal flavors in their spirits.
- Collaborative Product Creation
- Collaborative product creation between brands and bartenders allows for the development of innovative and distinctive spirits.
- Hopped Spirits
- The use of hops in spirits, like hopped gin, introduces a new flavor profile and attracts beer enthusiasts to the spirits market.
Industries Being Reshaped
- Craft Distilleries
- Craft distilleries have the opportunity to innovate and create unique gin spirits that cater to the growing demand for craft beverages.
- Hospitality and Mixology
- The hospitality and mixology industry can leverage collaborations with spirit brands to offer exclusive and innovative cocktail experiences.
- Alcoholic Beverages
- The alcoholic beverages industry can capitalize on the trend of hopped spirits by introducing new and exciting products to attract consumers seeking novel flavors.
