Lassi is a traditional, yogurt-based drink that Plant Veda has turned vegan-friendly with its entirely plant-based and probiotic lassi beverages. The brand's Probiotic Cashew Lassis are made with a richly whipped nut-based cashew yogurt, plus other classic additions like spices and fruits. As such, the vegan lassi beverages are offered in varieties like Mango, Saffron Cardamom, Coffee, Turmeric Ginger.
The probiotics included in the drinks are from dairy-free cultures to support gut health. In addition to boasting properties to support digestive wellness, lassi is also known for its cooling, thirst-quenching effects. Unlike many nut-based beverages, these ones from Plant Veda are free from gums or thickeners, and only include simple additions like oats to mimic the mouthfeel of dairy.
At VegExpo 2019, Plant Veda was named the Product of the Year.
Key Themes Behind This Trend
- Plant-based Beverages
- Opportunity for plant-based companies to innovate and create dairy alternatives using alternative ingredients like cashews.
- Probiotic Drinks
- Potential for companies to develop new probiotic beverage options that support digestive wellness and gut health.
- Vegan Yogurt
- Disruptive innovation opportunity for companies to create plant-based yogurt alternatives using ingredients like cashews and dairy-free cultures.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore the growing market of plant-based and probiotic drinks to cater to the increasing demand for healthier alternatives.
- Dairy Alternatives
- Opportunity for companies in the dairy alternatives industry to expand their product offerings by introducing innovative plant-based yogurt alternatives.
- Wellness and Digestive Health
- Companies in the wellness and digestive health industry can develop and promote probiotic beverages that support gut health and digestive wellness.
