Wellme is the Shanghai-based start-up behind Berrywell, a brand of 100% plant-based yogurts made from a blend of chickpea protein, pea protein and coconuts. These better-for-you yogurts are sustainable and more nutritious than their dairy counterparts, plus they are packed with gut-healthy benefits.
The nutritious chickpea yogurts stand out from other brands that rely on soy protein, and they share a fresh take on classic flavors like Strawberry, Blueberry and Coconut. The plant-based yogurts are not only lactose-free but also free from all major allergens, which makes them particularly appealing to a wide range of snackers.
The chickpea-based yogurts came out of the Big Idea Ventures accelerator program based on Chinese consumers’ demand for nutritious, immunity-boosting foods without dairy.
What's Driving This Trend
- Plant-based Yogurts
- Big Idea Ventures accelerator program identified the demand for immunity-boosting plant-based yogurts without dairy in China.
- Chickpea and Pea Protein
- Wellme's Berrywell yogurt is based on chickpea and pea protein with coconuts, offering a better-for-you and sustainable alternative to dairy yogurts.
- Allergen-free Snacks
- Wellme's Berrywell yogurt is free from all major allergens and appealing to a wide range of snackers.
Who This Affects Most
- Alternative Protein Foods
- The growing trend of using chickpea and pea protein in plant-based yogurts indicate significant opportunities for the alternative protein food industry.
- Sustainable Food Packaging
- As consumers opt for more sustainable food options, companies in the food packaging industry can leverage this trend to provide eco-friendly packaging solutions for plant-based yogurts.
- Food Allergy Solutions
- The demand for allergen-free snacks provides a potential market for companies in the food industry to innovate and develop new products that cater to people with food allergies.
