Ayran is a traditional Turkish drink with a distinctly savory flavor. While the drink is served fresh in many Turkish homes and restaurants, consumers can also purchase the product in the form of a convenient one liter bottle.
Ayran by Pinar is a pre-mixed yogurt drink packaged in a drinkable bottle. The beverage itself is comprised of real yogurt that has been diluted with ice water and then infused with salt. Despite the addition of yogurt, the traditional Turkish drink has a savory taste that is somewhat similar to lassi. The drink is meant to be served cold, making it a perfect accompaniment to savory dishes such as grilled meat or rice.
Already popular in many Middle Eastern countries, Ayran is likely to appeal to consumers who enjoy exotic flavors with a more savory flavor profile.
Why This Trend Is Growing
- Savory Yogurt Drinks
- Opportunity to introduce new savory yogurt drink flavors and variations.
- Convenient Packaging
- Opportunity to develop drinkable yogurt products in convenient, on-the-go packaging.
- Exotic Flavor Profiles
- Opportunity to explore unique and savory flavor combinations in the beverage industry.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to innovate in the yogurt drink market.
- Packaging
- Opportunity for packaging companies to develop innovative and convenient packaging solutions for drinkable yogurt products.
- Flavor Development
- Opportunity for flavor development companies to create new and appealing exotic flavor profiles in the beverage industry.
