Food Union is putting a fresh new spin on traditional dairy with its cross-category drinks, Shake Me Up yogurt cocktails. These beverages are not the usual drinkable yogurt snacks, since they set themselves apart with rich texture, gentle flavors and an "airy foam" that's created by disrupting the product for 15 seconds.
To suit a wide range of consumer preferences, the Latvian dairy and ice cream producer created different flavor profiles. As Food Union describes, "The exotic pineapple-coconut Pina Colada and quirky Bubble Gum-flavored drinks are meant for the more adventurous consumers. Those who prefer more well-known flavors will enjoy the fruity Shake Me Up in green apple, peach and plum." These yogurt cocktails appeal to consumers who are looking for nutritious products that have the potential to supplement their diets.
Why This Trend Is Growing
- Yogurt-based Drinks
- Opportunity for dairy and beverage industries to experiment and create new and innovative yogurt-based drinks that appeal to health-conscious consumers.
- Foam-enhanced Beverages
- Potential for food and beverage industries to create foam-enhanced beverages that add a unique and playful texture to traditional drinks.
- Experimental Flavors
- Experimentation with quirky and unconventional flavors in the food and beverage industry can appeal to consumers who are looking for unique and exciting taste experiences.
Industries Being Reshaped
- Dairy
- Dairy industry has the opportunity to leverage its product portfolio and expand into the beverage industry by creating innovative yogurt-based drinks.
- Beverage
- Beverage industry can incorporate foam-enhancing technologies to create a unique and playful texture to traditional drinks and change the way consumers perceive drinks.
- Food
- Food industry can leverage its expertise in developing unconventional flavor pairing and create innovative products like Shake Me Up Yogurt Cocktails.
