Vaporizers integrate features that give the user more control over dosing
Implications - Despite the fact that vaporizer companies often position vaping as a safer alternative to smoking, some consumers remain wary of the long-term effects of vaping. In an effort to respond to their needs, a number of vape brands are integrating features that claim to make for a more controlled vaping experience. This serves as a reflection of the consumer perception that control can lead to a greater sense of safety.
Workshop Question — How dos the relationship between control and safety play into your product or brand experience?