Category
Lifestyle
Assisted Choices
Trend cluster
Category
Safe
Vape
Vaporizers integrate features that give the user more control over dosing.
4.3
Trend score
Trend
What is the Safe Vape trend?
Safe Vape: Despite the fact that vaporizer companies often position vaping as a safer alternative to smoking, some consumers remain wary of the long-term effects of vaping. In an effort to respond to their needs, a number of vape brands are integrating features that claim to make for a more controlled vaping experience. This serves as a reflection of the consumer perception that control can lead to a greater sense of safety.
Trend themes
Themes within the Safe Vape trend
Three behaviours holding the trend together01
Controlled Vaping Experience
Vape brands are integrating features that claim to make for a more controlled vaping experience, reflecting consumer perception that control can lead to a greater sense of safety.
02
Innovative Harm Reduction
Brands like 180 Smoke Vape Store are innovating the nicotine and cannabis industries by offering customers a safer alternative to combustible tobacco and cannabis through a harm reduction strategy.
03
Smart Vaporizers
Smart vaporizers like RYAH and Omura enable individuals to track and control their cannabis vapor consumption and provide a more precise experience.
Industry implications
What the Safe Vape trend means for industry
Where the trend changes the playbookFor
Vaporizer Industry
The vaporizer industry can continue to innovate and improve user experience by focusing on developing controlled vaping experiences and implementing smart technology.
For
Cannabis Industry
The cannabis industry can benefit from harm reduction strategies and innovative technology like smart vaporizers to provide a safer and more precise cannabis consumption experience.
For
E-Cigarette Industry
The e-cigarette industry can continue to improve user experience by developing innovative tracking technology like Juul's Bluetooth vape and accompanying app to track vaping habits.
Workshop question
How dos the relationship between control and safety play into your product or brand experience?
Trend signals
Trend signals for Safe Vape
Trend score 4.3 out of 10, from popularity 63%, activity 57%, freshness 8%.
Popularity63%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Safe Vape trend
6 featured examples from Jun 20, 2018 to Aug 7, 2019CategoryTech
Vape Usage-Tracking Apps
PAX Labs Session Control Lets Users Keep an Eye on Intake
Disruptive innovation opportunity: Develop smart vape devices and tracking apps that promote responsible vaping habits and provide health-focused insights to users.
CategoryTech
HEPA Filtration Smoker Devices
The 'JUJU Filter' Eliminates Smoke and Odor from Smoking
The 'JUJU Filter' presents a disruptive innovation opportunity in the smoking accessories industry, offering a solution for smokers to avoid smoke and odors indoors.
CategoryEco
Portable Sleek Flower Vaporizers
Omura's Series 1 Highlights Sustainability and Functionality
The rising popularity of sustainable cannabis vaping with environmentally-friendly technology and design creates an opportunity for innovation in the cannabis industry.
CategoryLifestyle
Harm Reduction Vape Brands
180 Smoke is Innovating the Nicotine and Cannabis Industries in Canada
Disruptive Innovation Opportunity: Explore new ways to provide safer alternatives to combustible tobacco through harm reduction vape products.
CategoryLifestyle
Dose-Measuring Vaporizers
RYAH is the First Vaporizer to Allow Control Over How Much is Inhaled
The RYAH vaporizer revolutionizes the cannabis industry by providing a means of precise dose measurement, appealing to both medical and recreational users.
CategoryTech
E-Cigarette Tracking Phone Apps
Juul Has Created a Bluetooth Vape for Users to Track Their Habits
The vaping industry can capitalize on the demand for Bluetooth-enabled vapes and app-based tracking, offering consumers personalized and innovative vaping experiences.
