Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Crazy Gin Fuses a Traditional Yogurt-Based Drink with British Gin

 - May 8, 2019
References: crazyco.uk & thespiritsbusiness
Crazy Gin is a first-of-its-kind clear lassi-flavored gin that combines the essence of the traditional yogurt-based Punjabi drink with British gin. The unique gin spirit was created by husband and wife team Bruce and Paramjit Nagra to represent their British-Asian heritage.

The gin spirit offers an unexpected exploration of flavor and texture; it is infused with unconventional botanicals like black pepper, coriander, turmeric and pomegranate, as well as yogurt, black cumin and ghee. While Crazy Gin produces about 200 bottles of gin weekly, it also creates by-products lie gin-flavored ghee, which is reportedly very popular with chefs.

To help people enjoy its unique creation to the fullest, Crazy Gin crafted a number of unique cocktail recipes like the Mango Lassi, as well as updated classics like the Crazy G&T and the Crazy Pina Colada.