Coffee Love is now introducing an all-natural blend of Arabica coffee with 97% coconut extracts in flavors like Coconut Vanilla Latte, Mochaccino and Coconut Double Shot Espresso. The aromatic blend of coffee and coconut milk makes for a creamy beverage that is ready to drink straight out of the bottle with no pouring or mixing required.
A growing number of consumers are becoming interested in enhancing their coffee beverages with plant-based milk alternatives. Bottled products like these offer consumers an effortless way to get a taste for creamy milk substitutes like cashews, soy, almonds and coconuts. As such, it is becoming common to see RTD lattes and other coffee-based beverages that are enhanced with nut milks and other creamy substitutes for milk.
What's Driving This Trend
- Coconut Milk Alternatives
- The shift towards plant-based milk alternatives like coconut milk presents a disruptive innovation opportunity for companies to create unique, all-natural blends that cater to consumer interests in sustainable, environmentally-friendly products.
- Ready-to-drink Coffee Beverages
- The rise in demand for ready-to-drink coffee beverages that incorporate novel ingredients like coconut milk offers disruptive innovation opportunities for companies to create new products that cater to the fast-paced, convenience-based lifestyles of modern consumers.
- Flavored Espresso Beverages
- The popularity of unique, flavorful espresso beverages like Coconut Vanilla Latte and Mochaccino presents a disruptive innovation opportunity for companies to capitalize on the growing trend of consumers seeking out premium, gourmet coffee experiences in ready-to-drink formats.
Who This Affects Most
- Beverage Industry
- The beverage industry has an opportunity to capitalize on the growing trend of consumers seeking out plant-based milk alternatives in ready-to-drink coffee products like Coffee Love's blends, and create innovative new products that cater to this interest.
- Convenience Store Industry
- The convenience store industry has the opportunity to tap into the rise of premium, gourmet coffee experiences in ready-to-drink formats by offering a wider selection of unique blends that feature ingredients like coconut milk to appeal to on-the-go consumers.
- Dairy Industry
- The dairy industry can stay relevant by adapting to the trend of consumers seeking out plant-based milk alternatives in beverages, and create unique, all-natural blends that offer a creamy, delicious taste while catering to the growing interest in sustainability and environmentally-friendly products.
