A new range of ready-to-drink chai beverages was unveiled by Bhakti at this year's Natural Products Expo East, all of which feature a creamy cashew milk base. The all-new drink collection includes a Classic iced chai, as well as a reduced sugar version of this option and an entirely sugar-free Toasted Coconut flavor for those who are trying to be mindful of the amount of sweetness they consume. Bhakti's other new products include Mocha and Cold Brew Coffee, both of which combine cashew milk and coffee.
These bottled iced chai lattes feature a creamy base and a spicy ginger flavor that has the potential to appeal to a wide range of consumers, not just those who are looking for a conveniently packaged dairy-free refreshment.
Why This Trend Is Growing
- Cashew Milk Beverages
- Cashew milk is becoming a popular alternative to dairy milk, creating opportunities for brands to introduce new beverage products.
- Reduced Sugar Beverages
- There is a growing trend towards reduced sugar and sugar-free beverage options, creating opportunities for brands to meet this demand.
- Chai Flavored Beverages
- Chai is a popular flavor profile that can be used as an ingredient in a variety of beverage products.
Industries Being Reshaped
- Plant-based Beverages
- The rise of plant-based diets and sustainable living is creating opportunities for companies to offer alternative milk and beverage options.
- Convenience Store Beverages
- Increased demand for on-the-go refreshments has created opportunities for brands to offer shelf-stable packaged beverages.
- Coffee and Tea Industry
- Brands in the coffee and tea industry can innovate by introducing new product lines that incorporate alternative milk and reduced sugar options.
