Category
Lifestyle
Assisted Choices
5.2
Trend score
Trend
What is the Everyday Energy trend?
Everyday Energy: Everyday items are designed with the power to generate energy. Whether they’re wearable or implemented in standard architecture and interior design concepts, the shift speaks to the conscious move toward more sustainable lifestyles.
Insight
The consumer insight behind the Everyday Energy trend
Consumer understanding of environmental impact is growing as activists and global strikes drive awareness and as we engage in more conversations -- on social media or in person. This is motivated as concrete evidence of climate change floods the news -- from melting glaciers to burning forests. Eager to help counter the implications of this threat, consumers are beginning to gradually shift their lifestyles with a sustainable twist.
Trend themes
Themes within the Everyday Energy trend
Three behaviours holding the trend together01
Everyday Energy-Generating Items
The trend of everyday items designed with power to generate energy addresses a growing consumer understanding of environmental impact and motivates a shift towards a more sustainable lifestyle.
02
Human-Powered Eco Gyms
Eco-friendly gyms, such as London's Terra Hale, offering pay-as-you-go classes for the eco- and health-conscious consumers, are challenging traditional energy-consuming gyms.
03
Kinetic Energy-Generating Home Accessories
Home accessories, such as Tom Dixon's slick stainless steel 'Cage' scent diffuser, with a candle turbine that generates energy kinetically, are becoming an innovative trend in home decor.
Industry implications
What the Everyday Energy trend means for industry
Where the trend changes the playbookFor
Alternative Energy
The trend of everyday items and objects generating energy has the potential to disrupt the alternative energy industry by revolutionizing the way energy is produced and consumed.
For
Smart Home Technology
Clean energy-generating tables and home accessories that integrate innovative technology, such as Bluetooth speakers, wireless chargers, and LED illumination, are driving the smart home technology industry forward.
For
Fitness & Wellness
Human-powered gyms appeal to the fitness and wellness industry by appealing to consumers that are looking for an eco-friendly workout with pay-as-you-go classes.
Workshop question
Consider how your brand could create energy-generating functions in its products, or within its workplace.
Trend signals
Trend signals for Everyday Energy
Trend score 5.2 out of 10, from popularity 70%, activity 77%, freshness 8%.
Popularity70%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Everyday Energy trend
5 featured examples from Aug 8, 2017 to Jun 22, 2019CategoryLifestyle
Stainless Steel Home Accessories
Tom Dixon Designs a Collection From Shiny Steel Materials
The use of stainless steel materials in home accessories offers a potential for disruption in the home decor industry, with increased demand for sleek and modern designs.
CategoryEco
Clean Energy-Generating Tables
The Proton New Energy Future 'EBÖRD' Smart Table is Efficient
Proton New Energy Future's EBÖRD table presents an opportunity for furniture companies to integrate renewable energy and tech in their products
CategoryEco
Eco Human-Powered Gyms
Those Who Workout at 'Terra Hale' Generate Energy to Feed into the Grid
The fitness industry can continue to promote eco-friendly gyms and attract environmentally-conscious customers.
CategoryFashion
Cartoon Dog-Celebratory Timepieces
Timex's Marlin Automatic Watch Commemorates Snoopy
The watchmaking industry has opportunities to innovate by partnering with popular franchises to create unique, eye-catching designs that appeal to a wide audience.
CategoryEco
Energy-Generating Solar Sidewalks
Thomson Rivers University is Aiming to Be More Sustainable
Implementing solar sidewalks in educational institutions can promote sustainable practices and serve as a learning opportunity for students.
