Vegan-specific delivery services reveal growing versatility in the delivery space
Trend - With food delivery in a variety of different formats being extremely popular, vegan-specific services are popping up. These niche services cater to people with various dietary preferences, and come as increased variety in vegan cuisine allows brands that promote the diet to expand their reach across a growing segment of consumers.
Insight - A growing demographic of consumers, specifically Millennials and Gen Z consumers, are opting to avoid eating meat to live a cruelty-free lifestyle. This decision is often motivated by their desire to “do no harm” as well as reducing their ecological footprint in the wake of climate change, as animal agriculture is one of the largest producers of greenhouse gases.
Insight - A growing demographic of consumers, specifically Millennials and Gen Z consumers, are opting to avoid eating meat to live a cruelty-free lifestyle. This decision is often motivated by their desire to “do no harm” as well as reducing their ecological footprint in the wake of climate change, as animal agriculture is one of the largest producers of greenhouse gases.
Workshop Question - How could your brand adapt a niche product/service so it suits the needs of more people?
Trend Themes
1. Rise of Veganism - Growing demographic of consumers, specifically Millennials and Gen Z, are opting to avoid eating meat for environmental, ethical and health considerations.
2. Specialized Vegan Delivery Services - Vegan-specific delivery services are gaining popularity as a variety of niche services emerge catering to people with various dietary preferences.
3. Functional & Organic Food Delivery Services - Consumers are seeking out functional and organic meal delivery services that cater to specific dietary and health needs.
Industry Implications
1. Plant-based Foods Industry - With rising interest in veganism, innovative and appealing plant-based food products can be developed and promoted to a growing population of conscious consumers.
2. Food Delivery Service Industry - The increasing variety of specialized vegan delivery services and functional/organic food delivery services are indicative of the trend towards convenience in the food delivery service industry.
3. Wellness Industry - Functional and organic food delivery services can tap into the growing wellness trend by catering to consumer desires for healthy and nourishing meals that address specific health concerns.
