Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Delivery
Vegan-specific delivery services reveal growing versatility in the delivery space.
4.2
Trend score
Trend
What is the Vegan Delivery trend?
Vegan Delivery: With food delivery in a variety of different formats being extremely popular, vegan-specific services are popping up. These niche services cater to people with various dietary preferences, and come as increased variety in vegan cuisine allows brands that promote the diet to expand their reach across a growing segment of consumers.
Insight
The consumer insight behind the Vegan Delivery trend
A growing demographic of consumers, specifically Millennials and Gen Z consumers, are opting to avoid eating meat to live a cruelty-free lifestyle. This decision is often motivated by their desire to “do no harm” as well as reducing their ecological footprint in the wake of climate change, as animal agriculture is one of the largest producers of greenhouse gases.
Trend themes
Themes within the Vegan Delivery trend
Three behaviours holding the trend together01
Rise of Veganism
Growing demographic of consumers, specifically Millennials and Gen Z, are opting to avoid eating meat for environmental, ethical and health considerations.
02
Specialized Vegan Delivery Services
Vegan-specific delivery services are gaining popularity as a variety of niche services emerge catering to people with various dietary preferences.
03
Functional & Organic Food Delivery Services
Consumers are seeking out functional and organic meal delivery services that cater to specific dietary and health needs.
Industry implications
What the Vegan Delivery trend means for industry
Where the trend changes the playbookFor
Plant-Based Foods Industry
With rising interest in veganism, innovative and appealing plant-based food products can be developed and promoted to a growing population of conscious consumers.
For
Food Delivery Service Industry
The increasing variety of specialized vegan delivery services and functional/organic food delivery services are indicative of the trend towards convenience in the food delivery service industry.
For
Wellness Industry
Functional and organic food delivery services can tap into the growing wellness trend by catering to consumer desires for healthy and nourishing meals that address specific health concerns.
Workshop question
How could your brand adapt a niche product/service so it suits the needs of more people?
Trend signals
Trend signals for Vegan Delivery
Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 9%.
Popularity66%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Delivery trend
6 featured examples from Jul 21, 2015 to Nov 6, 2019CategoryLifestyle
Functional Smoothie Boxes
TUSOL Wellness' Smoothies Support & Nourish the Mind and Body
Disruptive innovation opportunity: Introduce innovative functional smoothies and other functional food and beverage products with unique health benefits.
CategoryMarketing
Vegan Burger Giveaway Promotions
DoorDash is Giving Away Free Impossible Whoppers From Burger King
Food delivery services can benefit from partnering with restaurants to offer promotions and exclusive deals to increase consumer engagement.
CategorySocial Good
All-Vegan Food Delivery Apps
eat.life is a Vegan Food Delivery Service Launching in the UK
The food delivery industry can respond to the growing demand for vegan and flexitarian options, by expanding or launching new vegan food delivery services.
CategoryEco
Oat Milk Delivery Services
'New Milk' Launched a Zero-Waste Dairy-Free Oat Milk Delivery Service
The sustainable food and beverage industry can benefit from zero-waste delivery services and reusable packaging to attract eco-friendly consumers.
CategoryLifestyle
Cruelty-Free Cooking Shows
Pamela Anderson's Vegan Cooking Show Makes Animal-Free Food Fun
The rise of cruelty-free cooking shows creates opportunities for food and beverage companies to develop and launch innovative plant-based products and alternatives to meet the gro…
CategoryLifestyle
Artisanal Vegan Meats
Sgaia Delivers Authentic Tasting Meats and Cheeses That are Plant-Based
Disruption in the food manufacturing industry by creating plant-based meats that replicate the taste and texture of traditional meats.
