Mapo-gu, Seoul Korea is now home to an innovative denim store design and a new flagship location from denim brand LAB101. The store sets itself apart as an unstaffed 24-hour store, which is a format that's currently being adopted by some convenience stores and food chains but is virtually unheard of within the fashion industry.
The theme of the entire space revolves around the "revival of denim," shiny metallic interior finishes and a bold blue hue that is carried throughout fixtures and design details. Unlike many fashion shops that draw in consumers with large windows and mannequin displays, LAB101 boasts an austere exterior that offers little indication of what's within. NiiiZ design LAB, which was responsible for the denim store design, notes: "LAB101 does not display products in an open space like the other usual stores do."
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