UK-based design and branding agency IsInstore and Lee teamed up on an educational retail display for the denim label. Launched at Slefridges, Oxford Street, the retail display aimed to "generate a conversation about sustainability" and was unveiled in conjunction with Lee's latest sustainable collection.
The interactive retail display spotlights eco-friendly jeans and apparel, with a jacket featuring a ‘For A World That Works’ logo taking center stage, while promoting the campaign of the same name. Synonymous with comfort and quality at an accessible price point, Lee evolves its branding to be more sustainability-focused, sharing its plans for a more eco-friendly future.
In addition to this retail display's eco-friendly message -- brought to life with eye catching products and digitized signage that educates consumers -- IsInstore also built the activation using sustainable materials sourced locally along with those that could later be reworked or repurposed. Additionally, the display's tech showcased how Lee is planning to build a more sustainable brand future while sharing more details behind its new collection.