Wild One is a design-centric line of pet products, including single-ingredient dog treats that are nutrient-dense and transparently sourced. While many meals and treats for pets are packed with fillers, by-products and artificial ingredients and colors, Wild One sets itself apart by creating the simplest kinds of meat and plant-based treats for dogs.
The brand’s one-ingredient dog treats include Sweet Potato, gently dehydrated Fish Puffs made with sustainable Asian carp and Chicken Tenders made with cage-free, non-GMO chicken sourced from Georgia’s Springer Mountain Farms—the world’s first poultry farm to be certified by the American Humane Association.
On its site, Wild One answers a variety of questions on its natural treats for dogs, sharing information about why it chooses to work with specific suppliers, as well as how and where the treats are prepared.
Key Themes Behind This Trend
- Sustainable Pet Treats
- Opportunity for brands to create single-ingredient pet treats made from sustainable and transparently sourced ingredients.
- Transparency in the Pet Industry
- Opportunity for companies to provide transparent information about their sourcing and production methods for pet products.
- Minimal Ingredient Pet Treats
- Opportunity for brands to develop pet treats made with minimal, simple and natural ingredients.
Where This Applies
- Pet Food
- Disruptive innovation opportunity to create nutrient-dense, single-ingredient pet treats.
- Sustainable Agriculture
- Disruptive innovation opportunity to develop sustainable sourcing methods and partnerships for pet treats.
- E-commerce Retail
- Disruptive innovation opportunity for online retailers to provide transparent information and unique single-ingredient pet treats.
