Clay-based cleansing products take inspiration from skincare masks
Implications - The use of clay in face masks is a longstanding tradition, and it's now being incorporated into skin and hair cleansing products as well. Known for its ability to absorb toxins, and hydrate or remove oil depending on the type of clay, clay-based cleansers allow for brands in this space to benefit off of the already-established consumer trust in the ingredient.
Workshop Question — How could your brand take inspiration from traditional products or practices?
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Mar 18 — Aug 19
This Month and Warm
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