Clay-based cleansing products take inspiration from skincare masks
Trend - The use of clay in face masks is a longstanding tradition, and it's now being incorporated into skin and hair cleansing products as well. Known for its ability to absorb toxins, and hydrate or remove oil depending on the type of clay, clay-based cleansers allow for brands in this space to benefit off of the already-established consumer trust in the ingredient.
Insight - Throughout their continual quest for self-improvement, consumers today regularly seek new ingredients and products in food and personal care. Within the boundaries of this experimentation, not all consumers seek adventure-charged solutions—some aim to strike a balance between familiarity and novelty. Within this lies the balance between the desire to try something, and the compulsion to stick with what is familiar.
Insight - Throughout their continual quest for self-improvement, consumers today regularly seek new ingredients and products in food and personal care. Within the boundaries of this experimentation, not all consumers seek adventure-charged solutions—some aim to strike a balance between familiarity and novelty. Within this lies the balance between the desire to try something, and the compulsion to stick with what is familiar.
Workshop Question - How could your brand take inspiration from traditional products or practices?
Trend Themes
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Clay-based Cleansers — The use of clay in face masks is being incorporated into skin and hair cleansing products as well, allowing for brands in this space to benefit off of established consumer trust in the ingredient.
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Probiotic-powered Skincare — Probiotic-powered detoxifying cleansers leveraging friendly bacteria are offering new solutions to achieve soft skin and a radiant complexion.
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Solid Shampoo Products — Cut by Fred's solid shampoo sticks and The Grandpa Soap Company's shampoo bars in deodorant-like containers offer a convenient alternative to traditional liquid shampoo.
Industry Implications
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Personal Care and Beauty — Clay-based cleansers and probiotic-powered skincare are taking the personal care and beauty industry by storm, offering new and innovative ways to address skincare needs.
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Sustainability and Packaging Design — The market for solid shampoo products is driving innovation in sustainability and packaging design, with brands like Cut by Fred offering a unique alternative to traditional liquid shampoo packaging.
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Industrial Cleaning and Skincare — The Grip Clean Heavy Duty Hand Cleaner is an example of a product that services both industrial cleaning and personal skincare needs.
4 Featured, 35 Examples:
61,696 Total Clicks
Date Range:
Mar 18 — Aug 19
Trending:
Warm
Consumer Insight Topics:
