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Probiotic-Powered Detoxifying Cleansers

Probiotic Action's Product is Clay-Based & Purifying

— April 3, 2019 — Lifestyle
Probiotic Action's detoxifying cleanser is geared toward contributing to soft skin and a radiant complexion by leveraging friendly bacteria.

Dubbed the "Bentonite Clay Cleanser,' the product ensures a deep and thorough treatment which is only accentuated by the infusion of lavender essential oils and natural soap with bentonite clay. The detoxifying cleanser targets dirt and toxins, alleviating the stressed skin through moisturization and exfoliation.

The probiotic-powered aspect of the brand's innovative offering is contained in Cacillus subtilis. By applying the detoxifying cleanser, consumers coat their fact with the good bacteria which then eats excess skin and toxins, ultimately rendering it difficult for harmful bacteria like Propionibacterium acnes to thrive. In addition, the Bentonite Clay Cleanser establishes a shield that helps individuals fend off damages that are caused by the immediate environment.
Trend Themes
1. Probiotic-powered Cleansers - Innovative skincare products infused with probiotics are becoming increasingly popular in the beauty industry, with opportunities to disrupt the market by introducing new strains and applications.
2. Clay-based Detoxifying Products - Products that incorporate natural clays like bentonite and kaolin for exfoliation, moisturization, and toxin removal have a disruptive potential in the skincare industry, especially when combined with other beneficial ingredients like essential oils.
3. Microbiome-friendly Cosmetics - The use of friendly bacteria like Cacillus subtilis to promote a healthy skin microbiome can open up new possibilities for cosmetics, from makeup to sunscreen, that support and enhance the skin's natural defenses.
Industry Implications
1. Skincare - There is an opportunity to introduce probiotics and natural clays in a broader range of skincare products, from face masks to body scrubs, to meet the growing demand for gentle, effective, and eco-friendly formulations.
2. Cosmetics - The incorporation of microbiome-friendly ingredients in cosmetics presents a disruptive opportunity to address consumer concerns about the safety and sustainability of their makeup and personal care products while offering unique benefits like UV protection and anti-aging.
3. Wellness - The use of probiotics and natural clays in wellness products like supplements, powders, and drinks can offer a holistic approach to skincare and gut health, tapping into the trend for functional and adaptogenic ingredients that support immunity, digestion, and mental performance.
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