The Hawkes Elephant on Ice Cider Can be Drank Cold, Hot or Even Mulled
Michael Hemsworth — November 3, 2018 — Lifestyle
References: wearehawkes & conveniencestore
The Hawkes Elephant on Ice Cider has been unveiled by the UK-based cidery for winter to offer consumers a new way to enjoy the familiar product in a seasonally suited way.
The cider features a 4% ABV and holds a deep amber profile that has been infused with winter spices like cinnamon and cloves, which will offer a slightly warming effect when consumed. The cider can be consumed cold, hot or even as a mulled beverage to offer a versatile option for consumers to pick up this holiday season when entertaining or heading to a party.
The Hawkes Elephant on Ice Cider is inspired by the 1814 London Frost Fair that saw staff walk elephants across the Thames river in the frigid weather.
The cider features a 4% ABV and holds a deep amber profile that has been infused with winter spices like cinnamon and cloves, which will offer a slightly warming effect when consumed. The cider can be consumed cold, hot or even as a mulled beverage to offer a versatile option for consumers to pick up this holiday season when entertaining or heading to a party.
The Hawkes Elephant on Ice Cider is inspired by the 1814 London Frost Fair that saw staff walk elephants across the Thames river in the frigid weather.
Trend Themes
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Winter Cider — There is an opportunity to create more winter-themed ciders that incorporate warming spices and can be enjoyed cold, hot, or mulled.
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Versatile Beverages — The demand for versatile beverages that can be consumed in different ways (cold, hot, mulled) is on the rise, opening up opportunities for new product development.
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Inspired by History — Creating products that draw inspiration from historical events, like the 1814 London Frost Fair, can provide a unique selling point and storytelling opportunity.
Industry Implications
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Cider Production — Cider producers can explore the creation of winter-themed ciders with spices for a unique product offering and expanded market reach.
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Beverage Manufacturing — Beverage manufacturers can develop versatile products that can be enjoyed cold, hot, or mulled to meet the growing consumer demand for flexibility.
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Event and Party Supplies — Companies that supply event and party supplies can tap into the trend of winter-themed ciders and market them as a versatile option for holiday gatherings and celebrations.
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