'Jubel Urban' is the name of a new naturally infused lager that was created as "a fresh brew fit for the city." The gluten-free, vegan-friendly beer comes in at just 4% ABV and is cut with elderflower.
Elderflower is a popular floral flavor across the beverage industry, as it can be found in everything from craft sodas to flavored sparkling water drinks. Jubel sets itself apart from others as a product that's a light lager, as well as one that fits between the beer and cider categories. The elderflower-infused Jubel Urban is light, crisp and floral, as well as low in bitterness.
Alongside Jubel Urban, the premium craft beer brand also unveiled Jubel Alpine, which boasts the taste of fresh peaches.
Key Themes Behind This Trend
- Elderflower-infused Beverages
- Creating naturally infused beverages with elderflower as a key flavor is a disruptive innovation opportunity.
- Gluten-free and Vegan-friendly Beers
- Developing more beers that are gluten-free and vegan-friendly presents a disruptive innovation opportunity in the beer industry.
- Hybrid Beer and Cider Drinks
- Exploring the creation of drinks that bridge the gap between beer and cider, like Jubel Urban, offers a disruptive innovation opportunity in the beverage industry.
Where This Applies
- Craft Beer
- Craft beer brands can leverage the elderflower-infused trend to create unique and flavorful beers that stand out in the market.
- Non-alcoholic Beverages
- The demand for elderflower-infused beverages opens up opportunities for non-alcoholic drink manufacturers to develop refreshing and floral options.
- Health Food
- The gluten-free and vegan-friendly aspect of Jubel Urban presents a disruptive innovation opportunity in the health food industry for beer alternatives.
