'Jubel Urban' is the name of a new naturally infused lager that was created as "a fresh brew fit for the city." The gluten-free, vegan-friendly beer comes in at just 4% ABV and is cut with elderflower.
Elderflower is a popular floral flavor across the beverage industry, as it can be found in everything from craft sodas to flavored sparkling water drinks. Jubel sets itself apart from others as a product that's a light lager, as well as one that fits between the beer and cider categories. The elderflower-infused Jubel Urban is light, crisp and floral, as well as low in bitterness.
Alongside Jubel Urban, the premium craft beer brand also unveiled Jubel Alpine, which boasts the taste of fresh peaches.