Elderflower-Infused Aperitivos

The Starlino Elderflower Aperitivo Has a Light Floral Taste

Thanks to an infusion of flowers, citrus peel, herbs and spices, the Starlino Elderflower Aperitivo is said to have a taste that's slightly floral. Made with notes of pear and lychee, the beverage is perfect for serving as a spritz or mixing into a cocktail. This new beverage will help people celebrate the festive season in a fun way with the sweetness of both elderflower and elderberries.

This new drink expands Italy-based Hotel Starlino’s range of aperitivos, which also includes varieties like Rosé and Orange, both of which are also bottled at 17% ABV. The embellished product packaging includes several references to Hotel Starlino, including an elevator door indicator, room numbers and lobby bells.

Elderflower Beverage Trend
The infusion of elderflower into various beverages offers opportunities for businesses to tap into the growing demand for floral and fruity drinks.
Aperitivo Drink Trend
Aperitivos continue to be a popular drink category, inspiring innovation in flavors and packaging design.
Festive Cocktail Trend
The release of holiday-themed and festive drinks provides opportunities for businesses to capitalize on seasonal consumer demand.

Sectors Adopting This

Beverage Industry
The creation of new and unique beverages such as the Starlino Elderflower Aperitivo can disrupt the conventional beverage market and increase customer excitement.
Hospitality Industry
Developing and offering signature cocktails and aperitivos can help hotels and restaurants create unique branding and enhance the customer experience.
Packaging Industry
Creating innovative and eye-catching packaging for aperitivos and other festive drinks can increase product visibility and appeal to consumers seeking a fun and unique drinking experience.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 32%
Freshness 11%