SOFI Spritz is an Australian alcoholic beverage brand that once received an investment from the business people on Shark Tank, and the brand is now offering summer beverage classics in bottle form.
The brand is offering two flavors as the summer months approach – a Blood Orange & Bitters made with riesling wine and soda, and a Lemon & Elderflower also made with riesling wine and soda. Both beverages are inspired by Italian drinks. The brand's new visual identity was designed by the agency Squad Ink, which chose a simple minimalist design with very little writing that shows of the beverages' pastel colors, with small logos that feature an illustration of a summer beach setting.
The SOFI Spritz Brand Offers All-Natural Beverages
Mishal Omar — June 1, 2017 — Marketing
References: squadink & thedieline