RITAS, which made a name for itself by introducing the margarita in a can, is now looking to introduce consumers to a fun new way to enjoy wine-inspired cocktails in a familiar canned format. The brand describes RITAS Spritz as "wine's alter ego" in the form of a product that allows people to enjoy drinking experiences without stuffiness or pretention.
The refreshing RITAS Spritz products are available in White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria flavors that feature a lower alcohol content with all the convenience of a ready-to-drink beverage. Perfect for sharing, the canned cocktails are available in variety and multi-packs.
RITAS expressly targets women, specifically those with a mentality that life's a party and it's too short to spend it pretending to enjoy wine.