The Aperol Spritz is a popular Italian aperitif that's refreshing, aromatic, low in alcohol and full of flavor—Mezzo Spritz is reinventing this popular wine-based cocktail with a twist of its own. While a classic spritz is made with sparkling water, Prosecco and an aperitif, Mezzo Spritz sets itself apart with its own unique combination of sparkling water, cider and botanical ingredients. To keep it simple, Mezzo Spritz describes that its three-ingredient canned beverage may be enjoyed in three ways: straight out of the can, over ice or mixed into a cocktail.
This refreshing take on the classic spritz is light and effervescent with citrus and floral notes. In comparison to traditional spritz cocktails, a Mezzo Spritz has half of the alcohol by volume.
Why This Trend Is Growing
- Low-abv Spritzers
- Opportunity for developing more low-alcohol beverage options with unique flavor combinations.
- Canned Cocktails
- Opportunity to create convenient and ready-to-drink cocktail options.
- Botanical Ingredients
- Opportunity for incorporating botanicals into alcoholic beverages for added flavor and complexity.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for breweries and distilleries to expand their product offerings with low-alcohol spritzers.
- Canned Beverage
- Opportunity for canning industry to cater to the growing demand for ready-to-drink cocktails.
- Craft Cocktail Bars
- Opportunity for bars and restaurants to feature low-alcohol spritzers as part of their specialty cocktail menu.
