Trend cluster
Category

Functional
Tattoo

Functional temporary tattoos have a variety of potential uses.

Color-Changing UV Ray TattoosAlcohol-Monitoring Temporary TattoosResponsive Light-Up TattoosChild-Focused Insulin Kits

Trend

What is the Functional Tattoo trend?

Functional Tattoo: Temporary tattoos with functions that include everything from monitoring alcohol to detecting overexposure to UV rays are on the rise, presenting as unique and simple solutions to maintaining health with convenience in mind. With consumers increasingly prioritizing preventative care, these functional tattoos offer them the ability to track and maintain healthy habits longterm.

Trend themes

Themes within the Functional Tattoo trend

Three behaviours holding the trend together
01

Functional Wearable Technology

The rise in popularity of wearable technology that serves a functional purpose presents an opportunity to create more solutions, like color-changing tattoos, that cater to specific needs like monitoring alcohol intake or detecting UV exposure.

02

Living Tattoos

The emerging trend of living tattoos that interact with stimuli could be leveraged by businesses to create more personalized and responsive wearable technology.

03

Child-Focused Health Design

Designers are creating products that cater to the unique needs of children's health, like the Thomy toolkit which was created to help children with Type 1 diabetes manage their insulin more easily. This presents opportunities for businesses to develop products that prioritize the comfort of children and their families.

Industry implications

What the Functional Tattoo trend means for industry

Where the trend changes the playbook
For

Healthcare Technology

Emerging trends in functional and living tattoos could be leveraged by businesses in the healthcare technology industry to create more personalized and accurate monitoring tools.

For

Children's Health

The rise of child-focused health design presents opportunities for businesses to create products that prioritize the comfort and ease of use for children and their families in the healthcare industry.

For

Alcohol Monitoring

The development of temporary smart tattoos that monitor alcohol levels presents opportunities in the hospitality and transportation industries to provide patrons with discreet and accurate information about their alcohol intake.

Workshop question

How could your brand find convenience-based ways to improve consumers lives?

Trend signals

Trend signals for Functional Tattoo

Trend score 3.8 out of 10, from popularity 63%, activity 43%, freshness 8%.

Popularity63%
Activity43%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific