The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs.
The astrology-themed bar boasts permanent cocktails like Mercury in Retrograde, as well as a rotating menu of drinks that is crafted to reflect current astrological happenings in the sky. As many of the sun signs are known for their distinctive traits, Mood Ring crafts cocktails that express the qualities of analytical Virgos and charming Libras. On draft, the bar also offers appropriately themed options like Blue Moon.
To set the atmosphere, the bar is decorated by tarot motifs. As a whole, the bar experience appeals to a growing number of young consumers who are fascinated by spiritual, mystical and astrological magic.