Astrologically Inspired Hard Seltzers

Vizzy Mercury Retrograde Edition Cans Inspire Good Vibes

Mercury retrograde is an astrological phenomenon that's believed to bring about complications with communication, troubles with technology and challenges during travel and with the Vizzy Mercury Retrograde Edition Cans, the hard seltzer brand aims to share good vibes. During this time when the vibe just feels "off," Vizzy is introducing special cans for a limited time only that will be shared with winners.

The Vizzy Good Vibes Kit shares vibe-protecting charms such as a neo-mystical candle, sage, incense and either a $15 Prepaid Mastercard or Vizzy Mercury Retrograde Edition cans. This promotion for astrology lovers introduces cans with celestial-inspired holographic designs. To participate, eligible people who want good vibes are invited to enter for their chance to win online via the brand's site.

Astrology-inspired Beverages
Brands can take advantage of the growing interest in astrology by creating products that are inspired by astrological phenomena and beliefs.
Customized Limited-time Promotions
Limited time promotions can increase brand awareness and customer engagement while offering unique experiences to customers.
Neo-mysticism
There is an opportunity for brands to incorporate neo-mystical elements and beliefs in their marketing campaigns to appeal to those interested in spiritual practices.

Sectors Adopting This

Alcohol and Beverage Industry
This industry can create new products with astrological themes that attract customers interested in astrology and related beliefs.
Marketing and Advertising Industry
The marketing industry can create campaigns that use astrological phenomena and neo-mystical beliefs to reach out to specific target audiences.
Retail Industry
Retailers can collaborate with astrologers and spiritual practitioners to offer customized promotions and unique experiences to customers.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 99%
Freshness 12%