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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,638 more

Milk-Made

Clothing made from milk aims to mitigate global textile waste

Trend – Emerging fashion brands are aiming to counter some of the damage done by fast fashion with textiles made from biodegradable ingredients, such as milk. These more sustainable clothing options are friendlier to the environment due to their reuse of milk waste and biodegradability.

Insight - With consumers becoming more aware and active in their concerns for the environment, they're slowly changing their purchase decisions in order to lessen their ecological impact–however, this shift comes with difficulties due to the lack of ubiquitous sustainable options in the fashion industry. What consumers require from brands is that their changing habits are being met with quality products that ease the process of transitioning to a lower-impact lifestyle.
Workshop Question - In what way could your brand help mitigate global environmental issues?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
95,720 Total Clicks
Date Range:
Jun 19 — Aug 19
Trending:
This Year and Warm
Consumer Insight Topics:

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