Trend cluster
Category

Accessible
Assistant

Voice Assistant technologies prioritize the removal of barriers.

Accessible Smart Home AssistantsAdaptable In-Home RobotsAI Assistant Health AppsStreamlined AI Healthcare BotsAccessible Smart Home Bulbs

Trend

What is the Accessible Assistant trend?

Accessible Assistant: Assistive voice technologies are increasingly being designed with accessibility in mind—whether that’s related to helping people with disabilities, or reducing costs. This shift comes as brands prioritize inclusive design to remove barriers and accommodate as many consumer needs as possible.

Insight

The consumer insight behind the Accessible Assistant trend

As technology continues to advance at an unprecedented rate, consumer expectations of the barriers it can help close are accelerating as well. Despite the fact that technology has negatively impacted the lives and routines of many people, this more hopeful side of technology is something that consumers can feel genuinely positively about.

Trend themes

Themes within the Accessible Assistant trend

Three behaviours holding the trend together
01

Inclusive Design

Assistive voice technologies are increasingly being designed with accessibility in mind, prioritizing the removal of barriers and accommodating as many consumer needs as possible.

02

Tailored AI Solutions

Businesses are turning to AI-powered solutions to offer individuals tailored and efficient opportunities to receive health care, navigate medical journeys and receive support for day-to-day tasks.

03

Personalization and Ease of Use

Smart assistant developers are reworking apps to be more user-friendly, offer a more customizable experience and emphasize personalization.

Industry implications

What the Accessible Assistant trend means for industry

Where the trend changes the playbook
For

Healthcare

By implementing AI and wearable technology within existing healthcare systems, healthcare professionals can offer more personalized care and a tailored approach to patients needs.

For

Home Automation

As the price of smart home tech decreases, and tech companies focus on inclusivity and ease of use, the ability to automate and personalize the home experience is becoming increasingly accessible.

For

Voice Technology

With the rise of voice-activated smart assistants, there is an increasing need for voice technology professionals to create products that work seamlessly, effectively and inclusively to improve consumer experiences.

Workshop question

How could your brand better prioritize inclusive design?

Trend signals

Trend signals for Accessible Assistant

Trend score 2.6 out of 10, from popularity 39%, activity 30%, freshness 9%.

Popularity39%
Activity30%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Accessible Assistant trend

6 featured examples from Jan 10, 2018 to Jul 28, 2020
Accessible Smart Home Assistants
CategoryTech

Accessible Smart Home Assistants

Amazon Alexa Has Added a Voice Speed Accessibility Feature

The adjustable speaking speeds feature in smart home assistants like Amazon Alexa could revolutionize the way people interact with their homes and provide a more seamless experien…

Adaptable In-Home Robots
CategoryTech

Adaptable In-Home Robots

Aeolus is a Robot Created to Be a "Personal Helping Hand"

The integration of in-home robots like Aeolus into the home automation industry offers innovative solutions for household tasks and personalized assistance.

AI Assistant Health Apps
CategoryLifestyle

AI Assistant Health Apps

The 'XUND' Health App Guides Users Through Medical Journeys

Healthcare technology companies can utilize AI for developing decentralized solutions like 'XUND' health app to provide personalized and accessible medical services to consumers.

Streamlined AI Healthcare Bots
CategoryLifestyle

Streamlined AI Healthcare Bots

CVS Health's MinuteClinic Integrates Efficiency and Technology

The healthcare industry has an opportunity to disrupt the current healthcare model through the implementation of AI technology.

Accessible Smart Home Bulbs
CategoryTech

Accessible Smart Home Bulbs

The Wyze Bulb Provides an Array of Intelligent Features

Disruptive innovation opportunity: Develop cost-effective smart home products that cater to a wider range of consumers.

Reworked Smart Assistant Apps
CategoryTech

Reworked Smart Assistant Apps

Amazon Made the Alexa App More User Friendly and Customizable

Potential for e-commerce platforms to leverage personalized smart assistant apps to enhance shopping experiences and provide tailored recommendations to customers.