Trend cluster
Category

Juiced
Skincare

Fruit juice-infused skincare caters to those that prefer natural self-care.

Celery Juice-Infused Face MasksJuice-Inspired Face MasksSkin-Hydrating BeveragesBrightening Pineapple SerumsMilky Moisturizing Mists

Trend

What is the Juiced Skincare trend?

Juiced Skincare: Brands in the skincare space are infusing juices into their topical and ingestible products, with everything from moisturizers to skin-hydrating beverages taking advantage of these natural ingredients. The use of fruit juices and their associated labeling gives the perception of concentrated health for individuals who are wellness-minded.

Insight

The consumer insight behind the Juiced Skincare trend

Consumers tend to favor familiar ingredients due to the transparent effects. When they understand exactly where nutrients in a product are extracted from, there is a stronger draw to the products. Wellness-focused consumers are adopting different ways of enhancing their health, so they explore new ways of absorbing nutrients.

Trend themes

Themes within the Juiced Skincare trend

Three behaviours holding the trend together
01

Natural Ingredients

The use of fruit and vegetable juices in skincare and beauty products caters to consumers that favor natural ingredients extracted from familiar sources.

02

K-Beauty Influence

The popularity of Korean skincare and beauty trends provide an alternative to heavy creams and slippery moisturizing serums that can be used as a base for one's skincare routine or to lightly set makeup in place.

03

Functional Beverages

Brands are creating low-calorie, low-sugar and hydrating functional beverages enriched with aloe vera juice and other nourishing ingredients for better skin health.

Industry implications

What the Juiced Skincare trend means for industry

Where the trend changes the playbook
For

Natural Cosmetics

There are opportunities for the development of all-natural skincare and beauty products enriched with familiar and transparently-sourced ingredients.

For

Korean Skincare

The K-beauty industry has been influencing North American consumers and professionals in the beauty industry in terms of skincare trends, methods and ingredients.

For

Functional Beverages

There is an opportunity to create functional, low-calorie, hydrating beverages that cater to individuals interested in promoting skin health.

Workshop question

How could your brand better prioritize natural wellness for consumers?

Trend signals

Trend signals for Juiced Skincare

Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%.

Popularity57%
Activity45%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific