Scaled Restraint
Juiced
Skincare
Fruit juice-infused skincare caters to those that prefer natural self-care.
Trend
What is the Juiced Skincare trend?
Juiced Skincare: Brands in the skincare space are infusing juices into their topical and ingestible products, with everything from moisturizers to skin-hydrating beverages taking advantage of these natural ingredients. The use of fruit juices and their associated labeling gives the perception of concentrated health for individuals who are wellness-minded.
Insight
The consumer insight behind the Juiced Skincare trend
Consumers tend to favor familiar ingredients due to the transparent effects. When they understand exactly where nutrients in a product are extracted from, there is a stronger draw to the products. Wellness-focused consumers are adopting different ways of enhancing their health, so they explore new ways of absorbing nutrients.
Trend themes
Themes within the Juiced Skincare trend
Three behaviours holding the trend togetherNatural Ingredients
The use of fruit and vegetable juices in skincare and beauty products caters to consumers that favor natural ingredients extracted from familiar sources.
K-Beauty Influence
The popularity of Korean skincare and beauty trends provide an alternative to heavy creams and slippery moisturizing serums that can be used as a base for one's skincare routine or to lightly set makeup in place.
Functional Beverages
Brands are creating low-calorie, low-sugar and hydrating functional beverages enriched with aloe vera juice and other nourishing ingredients for better skin health.
Industry implications
What the Juiced Skincare trend means for industry
Where the trend changes the playbookNatural Cosmetics
There are opportunities for the development of all-natural skincare and beauty products enriched with familiar and transparently-sourced ingredients.
Korean Skincare
The K-beauty industry has been influencing North American consumers and professionals in the beauty industry in terms of skincare trends, methods and ingredients.
Functional Beverages
There is an opportunity to create functional, low-calorie, hydrating beverages that cater to individuals interested in promoting skin health.
Workshop question
How could your brand better prioritize natural wellness for consumers?
Trend signals
Trend signals for Juiced Skincare
Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Juiced Skincare trend
5 featured examples from Mar 5 to Aug 7, 2019Celery Juice-Infused Face Masks
Apto Skincare's Product Hydrates and Nourishes the Face
Skincare companies can develop new product lines that include celery juice to offer customers revitalizing and hydrating solutions for their skin.
Juice-Inspired Face Masks
Elina Skin's Raw Juice Cleanse Mask Set Feeds the Skin with Vitamins
The skincare industry can explore the potential of juice-inspired face masks to create innovative products that cater to consumers' increasing demand for natural and effective ski…
Skin-Hydrating Beverages
Dirty Lemon's +aloe is Branded as "The Skin Hydrator"
The functional beverage industry has an opportunity to further develop products that incorporate unique and beneficial ingredients for the skin.
Brightening Pineapple Serums
The Pineapple-C Bright Serum Contains Vitamin C from Pineapple Juice
Innovative skincare brands can capitalize on the demand for brightening products and incorporate natural ingredients to create effective solutions.
Milky Moisturizing Mists
YESTO's 'Coconut Milk Mistified Moisturizer' Deeply Hydrates Dry Skin
Skincare companies can incorporate hydrating mists into their product lines to offer long-lasting benefits for consumers.