Fruit juice-infused skincare caters to those that prefer natural self-care
Trend- Brands in the skincare space are infusing juices into their topical and ingestible products, with everything from moisturizers to skin-hydrating beverages taking advantage of these natural ingredients. The use of fruit juices and their associated labeling gives the perception of concentrated health for individuals who are wellness-minded.
Insight - Consumers tend to favor familiar ingredients due to the transparent effects. When they understand exactly where nutrients in a product are extracted from, there is a stronger draw to the products. Wellness-focused consumers are adopting different ways of enhancing their health, so they explore new ways of absorbing nutrients.
Insight - Consumers tend to favor familiar ingredients due to the transparent effects. When they understand exactly where nutrients in a product are extracted from, there is a stronger draw to the products. Wellness-focused consumers are adopting different ways of enhancing their health, so they explore new ways of absorbing nutrients.
Workshop Question - How could your brand better prioritize natural wellness for consumers?
Trend Themes
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Natural Ingredients — The use of fruit and vegetable juices in skincare and beauty products caters to consumers that favor natural ingredients extracted from familiar sources.
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K-beauty Influence — The popularity of Korean skincare and beauty trends provide an alternative to heavy creams and slippery moisturizing serums that can be used as a base for one's skincare routine or to lightly set makeup in place.
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Functional Beverages — Brands are creating low-calorie, low-sugar and hydrating functional beverages enriched with aloe vera juice and other nourishing ingredients for better skin health.
Industry Implications
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Natural Cosmetics — There are opportunities for the development of all-natural skincare and beauty products enriched with familiar and transparently-sourced ingredients.
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Korean Skincare — The K-beauty industry has been influencing North American consumers and professionals in the beauty industry in terms of skincare trends, methods and ingredients.
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Functional Beverages — There is an opportunity to create functional, low-calorie, hydrating beverages that cater to individuals interested in promoting skin health.
