The Pluto App Offers Saving Plans Geared Toward Millennial Values

 - Jan 5, 2018
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For many Millennials, fiscal responsibility is a highfalutin concept better left to the economists than themselves, but the Pluto app gives Millennials a simple way to prepare for their financial futures. Rather than abstractly representing savings and investments in graphs and numbers, the app frames savings in terms of things that Millennials value, like vacations, big gifts, and more.

Even the language in the Pluto app shows its Millennial bent. The app organizes three different types of savings categories: Bucket List, Wish List, and Adulting. The buzzy terms translate to experiences, gifts, and debt or investing, respectively, but putting it in terms Millennials relate to makes it easier for them to conceptualize the payoff.

With the Pluto app, saving for the future is adapted to suit the future that young people imagine for themselves.