Category
Lifestyle
Festive Fusions
Trend cluster
Category
Office
Zen
Products that allow consumers to manage their mental health at work gain favor.
5.9
Trend score
Trend
What is the Office Zen trend?
Office Zen: Beyond programs overseen and offered by employers, employees today are gaining mental health support from products and apps that are self-directed. Providing relief and awareness of various stresses in the workplace, this new slew of wellness offerings speak to a consumer openness to more specialized wellness products.
Insight
The consumer insight behind the Office Zen trend
Traditional work environments are attempting to meet the needs of the average Millennial employee, who is hard-working but also mindful of stress levels. Since feelings of security and support correlate to productivity levels, many individuals are proactive about issues that they perceive to be important on their own time. As a result, employees look for cost-effective add-ons to assist them in maintaining their well-being in the workplace and outside of it.
Trend themes
Themes within the Office Zen trend
Three behaviours holding the trend together01
Self-directed Workplace Mental Health Support
Products and apps that allow consumers to manage their mental health at work are in trend and gaining popularity.
02
Everyday Mindfulness and Meditation
More consumers recognize the benefit of maintaining mental clarity amidst their hectic schedule.
03
Science-based Virtual Guides for Workplace Well-being
The use of virtual guides assists in enhancing the mental well-being of the user when at work which encourages better engagement and overall sense of wellness.
Industry implications
What the Office Zen trend means for industry
Where the trend changes the playbookFor
Wellness Products and Apps Industry
A growing industry providing relief and awareness of various stresses in the workplace.
For
Virtual Reality Industry
The industry providing and developing VR solutions that would augment the feelings of the wearer, to lower blood pressure and anxiety and create an overall sense of well-being.
For
Professional Workplace Wellness Apps Industry
A digital health tool industry which emphasizes mindfulness and meditation as more consumers recognize their benefit to maintaining mental clarity amidst a hectic schedule.
Workshop question
What are some specific contexts your products or services could be tailored towards?
Trend signals
Trend signals for Office Zen
Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 8%.
Popularity89%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Office Zen trend
4 featured examples from Apr 11 to Aug 8, 2019CategoryTech
Wellness-Supporting Smart Glasses
The 'JoanGlass' Smart Glasses Alleviate Stress, Anxiety and More
The development and production of wearable devices with advanced features for mental health support and enhanced well-being.
CategoryLifestyle
Nature-Inspired Mindfulness Devices
The 'Moment Pebble' is an Effective Way to Reduce Stress
Opportunities to expand product offerings in the wellness industry with more stress management solutions.
CategoryTech
Professional Workplace Wellness Apps
'DeskGuru' Encourages Employee Mindfulness and More
The health tech industry has the opportunity to further develop and innovate wellness apps that cater to the specific needs of professionals.
CategoryTech
Work Well-Being Enhancement Apps
The 'Emooter' App Helps Support Better Mental Health at Work
There are opportunities in the HR industry to integrate apps like 'Emooter' as part of employee well-being initiatives, which could lead to increased engagement and productivity.
