Category
World
Layered Getaways
Trend cluster
Category
Eclectic
Overnight
P2P hospitality companies offer more unique, one-of-a-kind housing options.
5.9
Trend score
Trend
What is the Eclectic Overnight trend?
Eclectic Overnight: Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays.
Insight
The consumer insight behind the Eclectic Overnight trend
The growth of the hospitality space has coincided with the growing consumer desire for one-of-a-kind experiences. This desire is fueled by social media's influence on consumers–where the most visually interesting experiences and adventures are able to gain traction among peers. Thus, travel brands that are able to facilitate unique experiences for tourists are able to gain an advantage–particularly among younger demographics.
Trend themes
Themes within the Eclectic Overnight trend
Three behaviours holding the trend together01
Personalized P2P Hospitality
P2P hospitality companies like Airbnb are expanding their options to offer personalized and unique housing options to guests, meeting the growing consumer desire for one-of-a-kind experiences and social media's influence on travelers.
02
Immersive Overnight Experiences
More travelers are seeking immersive overnight experiences beyond typical accommodations, such as overnight stays in museums or branded vehicles, creating opportunities for innovative and unique offerings in the hospitality industry.
03
Adventurous Travel Experiences
Airbnb has launched 'Airbnb Adventures' to offer travelers unique overnight excursions to extraordinary places, which have been embraced by Millennials and Gen Z travelers who are more adventurous when it comes to dining and travel.
Industry implications
What the Eclectic Overnight trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry overall can reference the trend of offering personalized and unique housing options to meet a growing consumer desire for one-of-a-kind experiences.
For
Travel Industry
The travel industry can take note of the trend of offering immersive overnight experiences and adventurous travel experiences for travelers seeking unique and memorable trips.
For
Marketing Industry
The marketing industry can refer to brands offering branded vehicle rental promotions in unique and creative ways to create buzz and excitement around their brand.
Workshop question
How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide?
Trend signals
Trend signals for Eclectic Overnight
Trend score 5.9 out of 10, from popularity 82%, activity 85%, freshness 8%.
Popularity82%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Eclectic Overnight trend
6 featured examples from Aug 3, 2018 to Aug 9, 2019CategoryArt & Design
Expressive Rainbow-Inspired Abodes
Big Bit is a Whimsical Rentable Apartment in Margate Old Town
Opportunity for hotels, vacation rentals, and alternative lodging providers to differentiate themselves by offering themed and immersive accommodations.
CategoryWorld
Overnight Travel Experiences
Airbnb Just Launched 'Airbnb Adventures' for Ambitious Travelers
The launch of Airbnb Adventures presents an opportunity for the hospitality and accommodation industry to expand offerings and cater to the increasing demand for unique travel exp…
CategoryWorld
Majestic Experiential Rental Rooms
This Incredible Airbnb Room Sits Along the Great Wall of China
Hotels and short-term rentals can differentiate themselves by offering unique and immersive accommodations that appeal to travelers seeking out experiential travel.
CategoryMarketing
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
The hospitality industry can incorporate unique experiences, such as overnight museum stays, to differentiate themselves from competitors and cater to consumers seeking memorable…
CategoryAutos
Branded Vehicle Rental Promotions
The Oscar Mayer Wienermobile is Available for Rental on Airbnb
The automotive industry can explore opportunities to collaborate with brands and rental platforms to offer unique vehicle experiences as a form of marketing.
CategoryWorld
Supersized Potato Hotels
You Can Stay Inside a Giant Potato Airbnb in Boise, Idaho
The Giant Potato Airbnb highlights the possibility for innovative and cutting-edge hospitality products and services.
