Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pepper-Based
Booze
Pepper infusions in alcoholic beverages and mixers are on the rise.
3.1
Trend score
Trend
What is the Pepper-Based Booze trend?
Pepper-Based Booze: Alcoholic beverages flavored with notes of pepper are on the rise in everything from beer to hard liquors. This shift comes as self-proclaimed "foodie" consumers aim to be more experimental in the products they purchase, and seek out both global and local flavors that they can mix and match.
Insight
The consumer insight behind the Pepper-Based Booze trend
Foodies today are exposed to much more culturally diverse options as North American cuisine adapts to various regional influences. Combined with the mainstream exposure and spotlight on social platforms and media, consumers are becoming much more accustomed to diversity in their cuisine. With that, emerges a desire to experiment with ingredients, taste and flavor in typically traditional offerings.
Trend themes
Themes within the Pepper-Based Booze trend
Three behaviours holding the trend together01
Pepper-Infused Alcoholic Beverages
As "foodies" become more experimental in the products they purchase, beverages infused with notes of pepper are on the rise, offering a diverse range of flavors.
02
Superfood Mixers
More Millennials are seeking a healthier drinking experience, and companies like DRGN are creating "smart mixers" infused with superfoods like turmeric, ginger, and ginseng.
03
Spice-Infused Whiskies
Collaborations between alcohol brands like George Dickel and McIlhenny Company's TABASCO Brand Pepper Sauce are creating spice-infused whiskies that appeal to whisky drinkers and hot sauce fans alike.
Industry implications
What the Pepper-Based Booze trend means for industry
Where the trend changes the playbookFor
Alcohol and Beverage Industry
As consumers become more adventurous in their taste preferences, businesses in the alcohol and beverage industry can create innovative new products that offer unique and diverse flavor profiles.
For
Health and Wellness Industry
With Millennials seeking healthier drinking experiences, the health and wellness industry can make strides in creating functional and superfood-packed mixers that offer added health benefits.
For
Food and Spice Industry
Collaborations between alcohol brands and food and spice companies like McIlhenny Company's TABASCO Brand Pepper Sauce create new opportunities for cross-industry innovation and product development.
Workshop question
How could your brand add an unexpected additional element to its product/service?
Trend signals
Trend signals for Pepper-Based Booze
Trend score 3.1 out of 10, from popularity 43%, activity 41%, freshness 8%.
Popularity43%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pepper-Based Booze trend
4 featured examples from Apr 17, 2018 to Apr 23, 2019CategoryLifestyle
Heart-Shaped Blanco Tequilas
Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder
The unique bottle design and complex flavor profile of Sangre de Vida tequila can inspire disruption in the spirits industry, encouraging other brands to rethink packaging and fla…
CategoryLifestyle
Balancing Superfood Mixers
DRGN's Smart Mixer Targets Health-Conscious Millennials
The beverage industry can invest in superfood-packed mixers and mindful drinking experiences to appeal to health-conscious millennials.
CategoryLifestyle
Peppery Summer Ales
The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes
The beverage industry can explore bold new flavors and ingredients, and also offer reinvented versions of classic flavors, to attract a wider range of consumers.
CategoryLifestyle
Hot Sauce-Finished Whiskies
George Dickel Tennessee Whisky Launched a TABASCO Brand Barrel Finish
Disruptive innovation opportunity: Introducing unique flavor combinations and collaborations to the whisky industry.
