DRGN's Smart Mixer Targets Health-Conscious Millennials

 - Apr 8, 2019
References: drgndrink & thedrinksbusiness
The alcohol industry is being challenged by the fact that many Millennials are simply consuming less alcohol and are looking for healthier drinking experiences—and DRGN created what it calls a "smart mixer" to address these growing demands. The superfood-packed drink is infused with potent ingredients like anti-inflammatory turmeric and zesty ginger, along with black pepper, ginseng, electrolytes like magnesium, calcium, sodium, potassium and amino acids.

Each 80-calorie can is formulated to support normal liver function and help to rebalance the body when it comes to fatigue and hydration. The unique mixer pulls inspiration from around the world with Asian superfoods, Austrian spring water and Western science. The functional, health-centric beverage has the potential to be consumed at any time of the day as a refreshing alternative to soda and can even be used to create what the brand has dubbed "supercocktails" for a mindful drinking experience.