Happy Down is an award-winning revolutionary brand of handcrafted ready-to-drink beverages that was started by two strategic marketers: Paritosh Bhandari and Vishal Mair, who sought out to disrupt an industry full of over-saturated flavor combinations, artificial ingredients, and unhealthy amounts of sugar.
Before starting Happy Down, the pair studied trends in food and beverage to get a deep understanding of exactly what was and was not already available within the space, especially in regards to what Millennials were interested in. Bhandari and Mair were inspired by elements of nostalgia, and sought to take their creations back to a time that valued purity, simplicity, and originality. They then added their own boldness and vibrancy to the concoctions.
Once the pair had their vision honed, they commissioned global experts in mixology, with a focus on beverages free of added sugars, gluten, and preservatives, all while working to achieve a natural and refreshing taste that stood out.
The end result is a range of artisanal flavored cocktails that combine unexpected fruits and are infused with a unique blend of herbs and spices. This includes flavors like ‘Lychee Guava Chili,’ ‘Lemon Cucumber Mint,’ and ‘Raspberry Pomegranate Basil.’ All of these flavors can be enjoyed on their own, or used as convenient mixers. Happy Down’s alcoholic beverages are available for online purchase at DrinkSupermarket, Bevy and Tesco.com, as well as at select Tesco and Londis stores in the UK, with plans to expand globally soon.