Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Olive Ridley Brewing Co. Hopes Beer Sales Can Save Vulnerable Turtles

 - Aug 15, 2018
References: oliveridley.beer & thedrinksbusiness
Named after the vulnerable species of sea turtle, Hong Kong's Olive Ridley Brewing Co. recently launched three new beers meant to protect its brewery's namesake turtles. Debuting at 19 restaurants, bars and liquor stores across Hong Kong, Olive Ridley Brewing Co. has already pledged a part of the profits to a charity foundation focused on the conservation of sea turtles.

The three beers launched by the brewery include The Pacific Pilsner, Shell Shock IPA and the Morjim Pale Ale. Each expression is meant to serve as a summertime beer, with each taking advantage of distinct and crisp flavors. The Pacific Pilsner features New Zealand hops and is slightly malty with a hint of bitterness. The Shell Shock IPA features heavy citrus flavors with grapefruit being quite prevelant. Finally, the Morjim Pale Ale is quite dry and also carries notes of citrus on the palate.