Named after the vulnerable species of sea turtle, Hong Kong's Olive Ridley Brewing Co. recently launched three new beers meant to protect its brewery's namesake turtles. Debuting at 19 restaurants, bars and liquor stores across Hong Kong, Olive Ridley Brewing Co. has already pledged a part of the profits to a charity foundation focused on the conservation of sea turtles.
The three beers launched by the brewery include The Pacific Pilsner, Shell Shock IPA and the Morjim Pale Ale. Each expression is meant to serve as a summertime beer, with each taking advantage of distinct and crisp flavors. The Pacific Pilsner features New Zealand hops and is slightly malty with a hint of bitterness. The Shell Shock IPA features heavy citrus flavors with grapefruit being quite prevelant. Finally, the Morjim Pale Ale is quite dry and also carries notes of citrus on the palate.
Why This Trend Is Growing
- Conservation-focused Beer
- Creating beers with the purpose of protecting vulnerable species and promoting conservation efforts.
- Charitable Profit Sharing
- Pledging a portion of profits to charity foundations focused on wildlife and environmental conservation.
- Distinct Flavored Beers
- Developing unique beer expressions that showcase distinct and crisp flavors, appealing to beer enthusiasts.
Industries Being Reshaped
- Craft Beer Industry
- Craft breweries can explore conservation-focused beers as a way to differentiate themselves in a competitive market and attract environmentally conscious consumers.
- Wildlife Conservation Industry
- Opportunities for collaboration with breweries and leveraging beer sales as a means to raise funds for wildlife conservation efforts.
- Hospitality Industry
- Bars, restaurants, and liquor stores can showcase and promote conservation-focused beers to attract customers who prioritize sustainability and support charitable initiatives.
