Retailers take cues from the entertainment space
Implications - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theater space to inspire their brick-and-mortar strategies. Taking stores to the next level of interactivity with products, services, and bands themselves gives the company a greater opportunity to make a lasting impression, and allow the consumer to be part of the offerings before even purchasing them.
Workshop Question — How can you create a more theatrical purchasing experience for your consumers?