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Theatrical Retail

Retailers take cues from the entertainment space

Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.

Insight - Consumers today, particularly Millennial and Gen Z demographics, are increasingly investing in experiences over products and look for more when it comes to their purchases journey. Altering the path to purchase can leave a lasting impression while allowing the consumer to be part of the offerings before even purchasing them.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
99,787 Total Clicks
Date Range:
Feb 19 — Aug 19
Trending:
Warm
Consumer Insight Topics:

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