House of SHOWFIELDS is being introduced as "the future of retail," offering a unique way for consumers to interact with products as never before. Over the last few years, Millennial-targeted entertainment has become more and more interactive, as evidenced by popular experiences like New York City's Sleep No More and Secret Cinema's live events that immerse guests in their favorite films. Now, House of SHOWFIELDS is applying a unique mix of art and immersive theater to retail, exploring an entirely new way for goods to be sold.
As part of the experience, guests can expect to find themselves in fantastical settings like forests and will interact with actors in these scenes, who theatrically provide an introduction to products like hand creams. At the House of SHOWFIELDS, storytelling is taken to the next level.