Warner Bros. and British toy store Hemleys have joined forces for a Harry Potter at Hemleys activation that celebrates famous characters from the beloved book and film franchise. "This new Harry Potter-inspired environment aims to bring the Potter universe to life with a highly interactive retail space." This unique, kid-friendly pop-up boasts everything from themed merchandise that is exclusive to Hemleys to theatrical in-store experiences like wand, broomstick and sorting hat demonstrations that help immerse children into a fictional and fantastical story.
This unique retail partnership speaks to the ongoing popularity of author J.K. Rowling's wizardly book franchise and its affect on today's generation of kids who will grow up to be the creative and experience-driven consumer of the future.
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