London-based architecture and design practice Heatherwick Studio has unveiled the concept for what will be one of the world's most modern and unique exhibition spaces right at the heart of the United Kingdom's capital city.
The Olympia London project is based around an ambitious plan to rejuvenate the venerable exhibition center to make it relevant for the modern Londoner and visitor. The space will feature an array of attractions that include a concert venue, a cinema, a pair of hotels, plenty of office and retail space as well as a theater building. The photos of the Olympia London concept hint at a pleasing aesthetic with plenty of round lines and an emphasis on airy design.
Exhibition spaces are often at the heart of life in big cities, and the Olympia London project showcases Heatherwick Studio's adeptness in refashioning outdated spaces for modern use.