The traditional newspaper or newsstand is revamped
Trend - With digital news significantly impacting the traditional newspaper industry, brands in this space, or entering it, are focusing on redesigning and redefining how people consume printed newspapers. This shift comes as brands look to adapt to make the industry more interesting for consumers who are now used to consuming all media in digital forms.
Insight - Many consumers are increasingly disinterested in print news as the Internet is a more efficient resource that can be tapped on-demand. However, consumers still have nostalgic ties to print media. To diversify their reading experience, consumers look for alternatives that boast a thoughtfully curated approach and a more experimental design. As a result, readers embrace engaging and unexpected initiatives, even if they tap an older medium.
Insight - Many consumers are increasingly disinterested in print news as the Internet is a more efficient resource that can be tapped on-demand. However, consumers still have nostalgic ties to print media. To diversify their reading experience, consumers look for alternatives that boast a thoughtfully curated approach and a more experimental design. As a result, readers embrace engaging and unexpected initiatives, even if they tap an older medium.
Workshop Question - How could your brand modernize some of the more traditional aspects of its industry?
Trend Themes
1. Redesign of Print Media - Brands in newspaper industry are redesigning and redefining how people consume printed newspapers
2. Engaging and Experimental Content - Consumers look for alternatives that boast a thoughtfully curated approach and a more experimental design
3. Pop-up Newsstands - Brands are utilizing pop-up newsstands to spread happiness and share good news among consumers
Industry Implications
1. Publishing Industry - To make printed media more interesting for consumers and engage Generation Z
2. Fashion Industry - To celebrate the past, present and future of iconic fashion trends
3. Alcoholic Beverages Industry - To create an immersive experience and inspire consumers to 'Drink on the bright side'
5 Featured, 45 Examples:
120,161 Total Clicks
Date Range:
Mar 19 — Aug 19
Trending:
Warm
Consumer Insight Topics:
